5 Methods to Use Google Information Studio to Enhance Your search engine marketing


Google Information Studio has lengthy been a go-to software for visualizing your knowledge and mining insights. However now that it’s built-in with Looker (and really now called Looker Studio), it has turn into a powerhouse for analytics and enterprise intelligence.

google looker studio data ecosystem

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Looker Studio connects to any licensed third social gathering knowledge supply—Google Advertisements, Fb Advertisements, Tableau, and so on.—however for SEOs specifically, connecting to Google Analytics and different search engine marketing instruments provides you countless alternatives to enhance your visibility, visitors, rankings, and website expertise.

On this submit, we’re going to share 5 methods you need to use Google Looker Studio to enhance your search engine marketing.

5 methods to make use of Google Information Studio (Looker) to enhance search engine marketing

By connecting Information Studio to your search engine marketing reporting instruments—like Google Analytics, Search Console, and extra, you may analyze natural efficiency, monitor website engagement, observe objective completions, evaluate visitors sources, and keep on prime of backlinks. The consequence? More traffic to your website and extra gross sales, in fact. Right here’s tips on how to do every of these.

1. Analyze natural visitors

With Google Information Studio’s quite a few connectors, there are numerous methods to trace natural visitors and engagement developments.

google data/looker studio - search console dashboard

The easiest way to trace natural efficiency is to hook up with Google Analytics. Right here’s how:

  1. Log into your Information Studio (https://datastudio.google.com/) and click on “Create”
  2. Click on “Information supply”google data/looker studio - create new data source
  3. Select Google Analyticsgoogle data/looker studio - google analytics connector
  4. Should you’ve already arrange your property parameters, you may enter the property to robotically import your knowledge—photographs, movies, or URLs. It’s also possible to select your parameter manually utilizing the filters. Should you’re unsure what a property is, right here’s Google’s help page on properties.
  5. Slender down your knowledge with filters and dates. You possibly can filter your knowledge by channel, internet pages, gadget kind, nation, and so on., and extra.

google data/looker studio - filter options

Listed below are some issues to trace:

  • Clicks and CTR. Hook up with Google Search Console and use the clicks and website CTR tab to test your website’s click-through rates over a particular interval. A line chart will present the very best illustration, after which you need to use the weekly date vary to identify developments from particular days. As an example, you may see a transparent sample shift over the weekends.

google data/looker studio - search console dashboard

  • Particular pages. Verify for visitors patterns throughout particular internet pages or sections of your website utilizing the web page filter choice. Use a desk or spreadsheet to attract a clearer comparability between completely different pages or web page teams. This may be tremendous useful when conducting a content audit.
  • Key phrase efficiency. You possibly can join Information Studio to Google Analytics, Search Console queries, or related SEO tools like Ahrefs and Moz to trace key phrase efficiency. The metrics you may see will fluctuate rely on which knowledge supply you utilize. Moz, for instance, has a number of connectors for monitoring SERP visibility, together with key phrase rankings and modifications, click on share, rating distribution, and extra. Be aware that in case your chosen tracker isn’t already an official associate connector, you may add them manually.

google data/looker studio - moz connector

Should you discover your key phrase efficiency is missing, it’s possible you’ll must make some enhancements to your on-page SEO. Should you’re in search of key phrases to focus on, attempt our Free Keyword Tool.

2. Monitor website search knowledge

Understanding the phrases your web site guests search when in your website search will help you to optimize your content material and site architecture. There isn’t any in-built performance for this, so it’s essential add a widget to your Google Analytics. This Analytics Mania article explains tips on how to arrange website search insights in Google Analytics 4 by making a view_search_results occasion and the way to hook up with Information Studio.

google data/looker studio - site search filter in GA4

3. Observe objective completions

With Google Information Studio, you don’t want to modify between a number of home windows to maintain observe of your objectives. Merely combine with Google Analytics and you’ll observe all of them out of your Information Studio dashboard.

You possibly can then have visibility into the ROI of your campaigns and discover clues to improve your conversion rates. Right here’s tips on how to do it.

  1. Click on on the Add Chart tab on Google Analytics and select Scorecard.
    google data/looker studio - scorecard example
  2. Select your metric and add your objective. For this instance, I’ve objectives arrange in Google Analytics for bounce fee, so the objective I’m getting into right here is to reduce the bounce rate under 30%. The objective comparability is measured in percentages, so the goal will probably be 30% divided by the present fee.google data/looker studio - scorecard goal tracking
  3. You possibly can set the ratio to be displayed in percentages or factors, and visualize it with the chart of your selection. With that, I can simply see (or present my consumer) how shut I’ve come to decreasing bounce fee.

    4. Examine visitors sources

    With Google Information Studio (Looker Studio), you may simply observe which visitors sources work finest in driving your explicit objectives, and whether or not these sources are search engines like google and yahoo, social platforms, apps, marketplaces, and extra.

    With all of this, you will discover new visitors alternatives and construct a strong multichannel marketing plan.

    google data/looker studio - traffic source report

    Your dashboard can join with varied platforms for monitoring visitors of any type, however the Google Analytics connector brings most of them collectively in a single spot.

    For instance, right here’s tips on how to observe visitors from social media ads:

    1. Run your Google Analytics connector and go to Chart Information.
    2. Select your knowledge supply. Fb advert tracker, YouTube advert tracker, and so on.
    3. Choose your chart kind. Some charts are extra helpful for particular functions. As an example, a line chart evaluating visitors from completely different age teams will clearly present the dominant age group of your visitors.
    4. Finetune your output. You possibly can filter additional with specs like what number of guests transformed and timeframe.

    Some fast suggestions:

    • Discover comparability charts and tables. As an example, you may present a correlation between your ROI and seasons, evaluating the returns from lull seasons to peak intervals.
    • Measure your returns. It’s also possible to observe your price per consequence to seek out essentially the most worthwhile channels. Open your chart knowledge settings, select a desk or stacked chart as your chart kind, after which enter the advert price, impressions, and clicks because the metrics. Select the timeframe for the comparability, and that’s it. We present you how to import cost data to Google Analytics here.

    5. Analyze backlinks

    If you wish to rank higher on Google, it’s essential get prime quality backlinks. Should you join your search engine marketing software to Google Information Studio, you may observe your backlink profile to find out which referral hyperlinks get essentially the most visitors. The functionalities you need to use to trace referral hyperlinks rely in your selection of connector, however listed below are some basic suggestions.

    • Spot high-potential referral sources. Should you look solely at visitors quantity out of your referral hyperlinks, you could possibly miss out on sources with excessive visitors potential. As an alternative, monitor for share increments in visitors. Should you see a soar in visitors from a current referral hyperlink, that website may very well be an ideal alternative to succeed in out to and build more links.
    • Observe hyperlinks in classes. You need to use your dashboard’s filter to group knowledge exported out of your backlink tracker for simpler monitoring and referencing. As an example, you would possibly exclude social media referral hyperlinks or previous backlinks.

    google data/looker studio - backlink report via ahrefs connector

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    Begin utilizing Google Looker Studio for search engine marketing right now

    Because of the Looker integration, SEOs and entrepreneurs now have much more firepower of their Google Information Studio dashboard, with the record of platform companions and integrations rising by the day. These are the simplest methods so that you can mine worthwhile insights about your web site to enhance visitors, rating, and person expertise:

    • Natural efficiency
    • Website search
    • Purpose completions
    • Visitors sources
    • Backlink profile

    Give it a shot right now!

    Concerning the writer

    Alex Medawar is a seasoned digital media knowledgeable targeted on B2B paid search marketing campaign administration and technique for world manufacturers within the tech house. She believes that with a data-driven strategy, each small companies and enormous enterprises alike can communicate to their viewers and drive outcomes throughout the digital media panorama. For instruments, sources, and extra go to alexmedawar.com.

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