8 Social Media Platforms You Have to Know


In case you requested somebody 20 years in the past what their favourite social media platforms have been, chances are high they wouldn’t have a solution for you. Though the common consensus is that the earliest social media platform was developed in 1996, the variety of folks utilizing these platforms is nothing in comparison with the billions who use social media immediately.

Social media platforms have developed because the 90s – whereas it was as soon as meant for private updates, the preferred platforms now have giant consumer bases and are autos for launching manufacturers and careers. Nevertheless, past Instagram, Twitter, TikTok, and all the favored social media platforms, builders are engaged on new apps and attempting to vary the best way social media works in a method or one other. On this article, we’ll overview a number of the latest ones you’ll have by no means heard of.

BeReal creates pockets of authenticity all through the day

“On a regular basis at a distinct time, everyone seems to be notified concurrently to seize and share a photograph in 2 minutes.” That is the straightforward tagline accompanying the straightforward app, Be Real that has taken off in latest months.

new social media platforms
Credit score: BeReal

BeReal was launched in 2020 by two French builders, Alexis Barreyat & Kevin Perreau. The app’s foremost characteristic is a each day notification that encourages customers to share images of themselves and their speedy environment throughout a random two-minute window each day.

The app is presently having its time within the highlight, particularly because it presents customers a distinct expertise than another social media platform. In his e-newsletter Platformer, journalist Casey Newton wrote in regards to the rise in reputation of BeReal, saying that it “…combines nostalgia for social apps that got here earlier than with an nervousness in regards to the world these apps created.” Even the app’s notification – ⚠️ Time to BeReal. ⚠️ – has develop into a meme.

Due to its emphasis on unfiltered and unscheduled posting, BeReal doesn’t have many use instances for companies – however that isn’t stopping brands. It may very well be an attention-grabbing, new option to join together with your viewers authentically.

Obtain: iOS | Android

Polywork is LinkedIn’s cooler, youthful sister

According to the team behind the platform, Polywork is knowledgeable social community that lets customers share what they’re as much as each personally and professionally and ship collaboration requests to others.

social media platforms
Credit score: Polywork

The platform goals to tackle LinkedIn, emphasizing that individuals (and their careers) are extra than simply the roles they’ve held. Polywork is one of the best ways for multi-hyphenates to indicate off every thing they’re engaged on.

It’s additionally a good way to search out folks to collaborate with (I’ve used it to supply quotes for an article), check your merchandise, and go deeper into the on a regular basis actions that carry you pleasure to work on.

You presently want an invitation to hitch Polywork, so I’m sharing the twelve I’ve been granted. The invitations aren’t limitless, so don’t hesitate to pay it ahead while you create your personal account.


Get began with Polywork immediately by means of this link.

Applaudable permits customers to share each day pleasures

Launching in 2022, Applaudable will permit customers to share each day pleasures by ‘Applauding’ them – whether or not it’s for a e book they learn or a recipe they tried. Applaudable strives to “enhance the standard of lifetime of its customers by specializing in particular, real experiences its customers love or recognize, and making them obtainable on its platform in such a manner that they are often repeated by others.”

The app has potential for companies as it can supply a industrial ingredient from the get-go, permitting customers to order merchandise or e book companies they wish to attempt.Whereas it’s nonetheless in early entry, a platform spokesperson says there was excessive curiosity, and registrations are within the tens of hundreds. In case you’re , you possibly can also register forward of the app’s launch in August.

Supernova is branded because the “moral different” to Instagram and Fb, as most of its advert income goes to charities. Supernova claims it can begin with solely human moderators as a part of its Charter for Users to take care of hate speech correctly.

The app’s founder and CEO Dominic O’Meara said to TechCrunch that sponsors and charities have chosen to interact with the model due to its “inclusive social community with consumer security at it’s coronary heart.”

new social media platforms
Credit score: Supernova

In response to the app’s web site, customers can nominate which charitable area they wish to help with the money that Supernova gleans from its advert companions. When a consumer’s submit is appreciated, their selection of charity will earn a much bigger slice of the “Supernova Motion Fund” as a donation. To date, psychological well being charity MQ Mental Health is the primary charity chosen to learn, with extra choices presumably on the best way.

Supernova has the potential to develop into a terrific platform for companies trying to be extra inclusive and give back to their community.

Obtain: iOS | Android

Sunroom is all in regards to the creator

Sunroom is a newcomer to the social media house, like many apps on this checklist, nevertheless it’s the primary one straight for creators. Founders Lucy Mort and Michelle Battersby created the app to help girls and non-binary creators and assist them become profitable.

Credit score: Sunroom

Sunroom mixes the monetization mannequin of platforms like Patreon or OnlyFans with a well-designed social feed. However in a TechCrunch article, the founders say that that’s the place the similarities finish. “Sunroom is designed to supply a substitute for conventional social media apps, one which empowers people who find themselves uninterested in seeing their content material devalued and censored elsewhere.”

There’s no phrase on what the model expertise can be like on the app (or if there’ll even be one), however Sunroom is a superb alternative for creators on the lookout for alternative routes to monetize their content material.

Between their anti-screenshot know-how known as SunBlock and three monetization options, Sunroom plans to be a protected house for creators who wish to join with their viewers in methods they could not be capable of on massive tech’s platforms.

Obtain: iOS

Pearpop connects manufacturers and creators

Pearpop is a social platform that connects creators and types trying to collaborate with them. Based by Man Oseary in 2020, Pearpop “provides manufacturers direct and prompt entry to collaborate with creators at scale.”

Credit score: Pearpop

In response to TechCrunch, PearPop’s platform works by letting TikTok celebrities set a value for display screen time. They’ll settle for bids and preview the content material, guaranteeing it aligns with their persona. As soon as paid, the superstar posts the shared-screen video.

One other platform characteristic is “Challenges,” which permits manufacturers to activate creator campaigns on-demand. Which means a model can arrange a marketing campaign, and creators that wish to take part can achieve this and be reimbursed for his or her stage of engagement. So any TikTok challenge you’ve seen a significant superstar take part in simply may need resulted from a Pearpop connection.

For smaller companies and creators, Pearpop is a chance to filter numerous potential collaborators to a extra manageable handful with which you’ll be able to construct relationships. The app has the potential to democratize how creators type out model partnerships.

Whichever aspect of the equation you’re on, get began with Pearpop here.

Locket allows you to share images to your mates’ residence screens

Locket turns Apple’s widget system right into a social networking platform for customers and their mates. The app lets customers share reside images from mates to their residence display screen.

Credit score: Locket

Customers invite mates to obtain the app and be a part of their community, then add Locket’s widgets to their residence display screen. From there, they’ll add images to Locket, and the widget will mechanically replace all through the day.


🐈‍⬛ #locket #fyp #catsoftiktok #homescreen

♬ Beat Automotivo Tan Tan Tan Viral – WZ Beat

Its viewers loves the app – it has a 4.6 score on the Apple retailer. One consumer mentioned that they downloaded it to make use of with their household after seeing an advert for the app.

The app’s social media content material appears to resonate with its customers – they’ve amassed over 70,000 followers on TikTok – with critiques from customers saying they downloaded the app after seeing a submit about it.

The app additionally presents an interesting opportunity for manufacturers to achieve shoppers by turning the widget characteristic into promoting house.

Obtain: iOS | Android

Superlocal allows you to earn by sharing your location


Disclaimer: This text doesn’t search to supply monetary recommendation. Interact with these platforms at your personal danger.

Diving into extra experimental territory, Superlocal is a product of the surge in curiosity in Web3. The app is a social community that permits you to earn cryptocurrency and NFTs while you go to completely different areas. You may check-in, submit your submit, and earn actual rewards by means of the platform.

Credit score: Superlocal

In response to a whitepaper revealed by the group behind the app, Superlocal is “designed to make each day life really feel like a enjoyable recreation. It’s meant to present folks a way of neighborhood and belonging to the close by (native) space, as a substitute of feeding folks content material from around the globe. Consumer feeds naturally localize due to the checking in mechanism, since most individuals spend the vast majority of their time close to the place they reside. The purpose of Superlocal is to assist folks love the place they reside and incentivize them to get pleasure from and discover the close by.”

Via the app, customers can examine in once they go to someplace new, create a submit in regards to the place they’re visiting and earn cryptocurrency for his or her engagement. Learn extra in regards to the app’s creation and launch here.

Obtain: iOS

Social media is in an attention-grabbing place proper now, between requires higher dealing with of buyer information and dissatisfaction with massive tech’s modifications to their apps. Completely different apps are popping out to sort out one problem or one other – it’ll be attention-grabbing to see how or if they’ll alter how social media presently features.

What thrilling new social media platforms have you ever come throughout? Have you ever used any apps on our checklist or plan to make use of them? Tell us your experiences with them over on Twitter @buffer!

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