GetResponse vs. Drip: Comparisons, Options, and Pricing

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Selecting the proper instrument in your e mail advertising and marketing campaigns could make the distinction between success and failure. 

And which means it’s, to say the least, important to select the appropriate one. 

However for those who’re studying this, it means you’ve whittled your selections down to 2 choices: GetResponse or Drip. 

If it was as much as me, I’d inform you to select the primary alternative. I believe GetResponse is the best choice not solely as a result of it’s our instrument or due to its highly effective e mail advertising and marketing capabilities, but in addition due to its distinctive options like webinars or conversion funnels.

However that’s the factor about choosing the proper software program for your enterprise — the vital choice falls in your shoulders. 

This put up will evaluate every instrument’s options so you’ll be able to resolve whether or not GetResponse or Drip is finest for you.

Desk Of Contents

In a rush? Right here’s a fast abstract of all key options which are included within the two platforms:

Function GetResponse Drip
E mail advertising and marketing Sure Sure
Autoresponders Sure Sure
Varieties and popups Sure Sure
Advertising and marketing automation Sure (Superior) Sure
Conversion funnels Sure No
Webinars Sure No
Fb and Google advertisements Sure No
SMS Sure (in MAX) Sure
Touchdown web page builder Sure No
Web site builder Sure No
Internet push notifications Sure No
Transactional emails Sure No
24/7 Reside Chat assist Sure No
Dashboard accessible in a number of languages Sure (26) No
GetResponse vs. Drip comparability desk.

1. Which one has A/B testing capabilities?

GetResponse

A/B testing is among the most helpful options in any helpful advertising and marketing instrument; it tells you what’s working and what’s not. 

GetResponse’s A/B testing capabilities are broad. You possibly can take a look at the same old components like headlines and types, however you can too dive deeper to see what impression your navigation components are having on conversions.

You possibly can even take a look at what colours and call-to-action (CTA) buttons have probably the most impression in your viewers.

An example of A/B headline testing using GetResponse.
An instance of A/B headline testing utilizing GetResponse

If sure shade palettes work higher than others, or your subscribers click on on CTAs above the fold greater than after they’re under the fold, the A/B assessments will spotlight it. After which, you’ll be able to incorporate the adjustments into your advertising and marketing technique to spice up conversions. 

Drip

Drip calls its A/B testing options “break up testing.”

The instrument’s capabilities allow you to take a look at out fundamental components like: 

  • Topic strains
  • Altering “from” names
  • Ship instances

Nonetheless, Drip’s A/B testing doesn’t let you take a look at out the content material inside your emails. In case your topic strains are working, it’ll inform you. However if you wish to know what copy is resonating extra with readers, you’ll be able to’t try it out with Drip.

2. Are there inbuilt templates in these two e mail advertising and marketing merchandise?

GetResponse

The template library in GetResponse has tons of choices to get your e mail campaigns began.

Ecommerce email templates in GetResponse.

What the e-mail template library has in amount, it additionally has in high quality. Each template is designed with deliverability in thoughts, and they’re optimized to succeed in each inbox it doesn’t matter what components you add. 

Every template is professionally designed for welcome emails or promotions, so you’ll be able to speak to clients and promote your merchandise without having coding abilities. In any case, the principle purpose is easy-of-use. 

To save lots of time, the templates are break up into classes like ecommerce, on-line advertising and marketing, journey, notifications, and lots of others, in order that they’re simple to search out. 

And if you wish to change a component or add your personal photos, you should use our drag-and-drop builder to customise the templates. 

Drip

Drip has not too long ago added a drag-and-drop builder to its template instruments. 

In Drip’s template library, you’ll be able to select from templates like vacation emails or month-to-month newsletters:

Drip templates.

Then, the drag-and-drop builder lets you customise the template. Nonetheless, the function is new, so the performance is proscribed. It solely lets you have one field for editable content material, so for those who want a number of editable columns — you’re out of luck. 

3. What does every instrument’s advertising and marketing automation seem like?

GetResponse

We imagine our marketing automation software has made it as simple as doable for everybody from small companies to freelancers to get an automatic advertising and marketing marketing campaign up and operating rapidly and simply.

Let’s begin along with your present contact listing. If in case you have one, all it’s important to do is add it to GetResponse utilizing a CSV file or by integrating GetResponse along with your present supplier. 

As soon as that’s executed, you’re able to launch your first marketing campaign, which is the place the dashboard comes into play. And if you wish to launch a easy marketing campaign utilizing pre-made templates and triggers, you should use automation templates.

Have to construct a extra in-depth marketing campaign? You possibly can create a {custom} workflow utilizing a visible dashboard.

Let’s say you need to recuperate potential clients who’re abandoning their carts on the checkout. With our pre-made workflows, GetResponse will robotically ship them a follow-up e mail:

Cart abandonment flow in GetResponse Marketing Automation workflows.
Cart abandonment stream in GetResponse Advertising and marketing Automation workflows.

And if you wish to add to this automation, you’ll be able to drag and drop components from the listing on the display’s right-hand aspect and add them to the workflow. Straightforward!

Drip

Drip’s advertising and marketing automation instruments even have quite a bit to supply. 

Like GetResponse, it comes with pre-built automation workflows, so sending out deserted carts or Black Friday emails is a straightforward activity. The drag-and-drop builder additionally helps you to customise workflows when it’s essential.

Nonetheless, not like GetResponse, Drip doesn’t have touchdown web page or webinar instruments, making it inconceivable so as to add these steps in your advertising and marketing funnel into your automation sequences.

If you’d like your workflows to replicate your total advertising and marketing campaigns — not simply your emails — it might be troublesome. 

4. Conversion funnels, anybody?

GetResponse

Up to now, you would wish a set of various advertising and marketing instruments to construct {custom} conversion funnels. However with GetResponse, now you can do all of it beneath one roof. The Conversion Funnel instrument lets you construct a {custom} conversion funnel utilizing each advertising and marketing instrument we provide, like: 

  • Touchdown Pages
  • Shops
  • Fb Adverts
  • Instagram Adverts
  • Social Adverts creator
  • Gross sales pages
  • Cost processors

When you discover a template that matches your advertising and marketing objective, it would define what components you need to add to every stage of your funnel. The very best half is that you may visualize it: 

A visual representation of list building funnel data.
Instance of a easy listing constructing funnel created in GetResponse Conversion Funnels.

In any case the weather are added, and also you launch your advertising and marketing marketing campaign, GetResponse can detect leaks within the funnel. If individuals are dropping off on the product web page, it might sign you want a greater provide or change the web page itself.

And it additionally tracks the marketing campaign’s general success fee. You’ll see what number of distinctive guests the marketing campaign had, what number of transformed, and the way a lot income a marketing campaign achieved. 

Drip

Drip doesn’t have any conversion funnel instruments in its advertising and marketing suite.

5. What about autoresponders?

GetResponse

If you wish to welcome a brand new subscriber as quickly as they enroll or thank a buyer for buying a product, why not put it on autopilot?

If you’d like a fast breakdown of what our autoresponder can do, you’ll be able to watch it here.

Additionally, with GetResponse’s calendar function, you’ll be able to map out autoresponders to be despatched on particular days of the contact’s cycle. The function is ideal for a nurturing marketing campaign, buyer onboarding, and so forth.

GetResponse autoresponder calendar feature.

Drip

Drip’s autoresponder instrument comes with pre-packaged autoresponder campaigns, so if you wish to promote a course or comply with up on a subscription trial, the work is already executed for you.

Drip Blueprints.

All it’s important to do is view every e mail within the autoresponder sequence and customise them as you want. 

Not like GetResponse, Drip doesn’t have a calendar instrument for autoresponder emails. This may make it onerous so that you can visualize, and you may find yourself by chance doubling up on emails. 

Keep in mind, no person likes a crowded inbox.

6. Webinars, anybody?

GetResponse

GetResponse makes it simple to launch an interactive webinar proper from the dashboard. 

Not solely are you able to create webinars from scratch or with the assistance of a template, however you can too add in options like sign-up types, photos and even give the webinar a {custom} URL. 

Webinars in GetResponse.

Right here’s the most effective half: since you’re already operating your different advertising and marketing marketing campaign utilizing GetResponse, your webinars will feed instantly again into the identical dashboard. 

Each lead you acquire utilizing the webinar function shall be robotically added to your e mail listing and nurtured by your advertising and marketing campaigns. Plus, if you launch a webinar, you’ll even have entry to instruments like: 

  • Interactive whiteboards
  • Display screen sharing/interactive chat room
  • Recording (so you’ll be able to remarket the webinar as soon as it’s over)
  • Q&A session
  • Cost gateways
  • Moderated chat
  • A number of hosts

Utilizing these options, you’ll be able to promote all the things from merchandise to programs instantly out of your webinars. 

Drip

Drip doesn’t provide any particular webinar instruments in its advertising and marketing suite.

7. What are the prices of those two software program merchandise?

GetResponse

GetResponse has 5 pricing tiers: Free, E mail Advertising and marketing, Advertising and marketing Automation, Ecommerce Advertising and marketing, and Max.

GetResponse pricing plan comparison.

Like a number of e mail advertising and marketing instruments, the worth you’ll pay relies on your listing measurement. 

For lists of as much as 500 contacts, strive the Free account.

If in case you have 1,000 contacts, the E mail Advertising and marketing plan will value simply over $15 a month and provide you with entry to the e-mail advertising and marketing, types and popups, autoresponders, touchdown pages, web site builder, and Fb advertisements. 

The Advertising and marketing Automation plan prices $49/month and provides you entry to advertising and marketing automation, webinars, superior segmentation, contact scoring and tagging, and gross sales funnels.

Along with the beforehand talked about options, the Ecommerce Advertising and marketing plan additionally consists of fast transactional emails, ecommerce automation, ecommerce segmentation, and internet push notifications.

If you create a free forever account, you’ll be able to take a look at out premium options (accessible in greater plans) for the primary 30 days to see if a special plan could be a greater match.

And for those who like what you see, you’ll be rewarded with a reduction. Purchase a 1-year plan, and also you’ll get an 18% low cost. Should you sign-up for a two-year plan, you’ll get a 30% low cost.

Drip

Drip’s pricing construction presents good worth for cash, because it’s primarily based purely in your listing measurement.

If in case you have 2,500 contacts, you’ll get entry to the platform for $39/month. And if you wish to strive before you purchase, they provide a brief trial for 14 days.

Not like GetResponse, Drip doesn’t provide any reductions for purchasers prepared to signal an extended annual contract.

8. Which one helps you to construct touchdown pages?

GetResponse

By no means constructed a touchdown web page earlier than?

GetResponse has your again with over 180 totally different templates to select from.

Landing page templates.

You possibly can customise any touchdown web page along with your branding, photos, and textual content. No coding expertise is important, and each touchdown web page is responsive on each system — from desktop to cellular.

Landing page creator.

That’s to not say you can’t add code. 

The touchdown web page editor lets you add {custom} code utilizing HTML, CSS, or Javascript, which helps to embed components like a Twitter feed or kind. All it’s important to do is reduce and paste. 

With the touchdown web page creator, you can too:

  • construction your touchdown pages utilizing sections
  • add content material blocks for photos, video, textual content, and buttons.
  • add static and pop-up types.
  • add webinar registration types.
  • add a way of urgency with countdown timers.
  • acquire funds because of PayPal integration.
  • add social sharing icons.
  • add custom-code components utilizing HTML, CSS, or Javascript.
  • preview your touchdown web page to see what it appears to be like like on a desktop or a cellular system.

Drip

Drip doesn’t have any touchdown web page constructing instruments.

9. Which one helps you to do segmentation?

GetResponse

GetResponse’s segmentation instruments make it simple to create extremely focused, customized emails.

If you wish to make contacts really feel such as you’re speaking to them 1-to-1, you’ll be able to. GetResponse makes use of information from types on web sites or touchdown pages to study extra about your subscribers. 

As soon as they land in your contact listing, you’ll be able to then assign tags to them primarily based on their habits and ship out focused emails to particular teams. 

Nonetheless, we don’t cease there. We even monitor how engaged your contacts are utilizing our lead scoring instrument. GetResponse picks out who’s paying probably the most consideration primarily based on a 5-score scale:

  • Not engaged (when someone shouldn’t be within the content material you ship them… in any respect)
  • At-risk
  • Impartial
  • Engaged
  • Extremely engaged (when someone loves the content material you ship and is actively opening emails and clicking the hyperlinks)

We name this an Engagement Rating, which can present up subsequent to every contact in your listing:

Contacts with varying engagement scores.
An instance of contacts with various engagement scores

Now, you’ll be able to ship out your finest presents to the shoppers who’re almost definitely to click on the “purchase” button!

Drip

Drip’s segmentation options let you goal individuals primarily based on how they subscribed and after they have been final energetic.

Segments in Drip.

You can too add particular situations to those segments. For instance, if a subscriber joined your listing on Black Friday final 12 months, you’ll be able to section them onto a brand new listing to retarget them for this 12 months’s Black Friday gross sales. 

The instrument additionally makes use of a tag-based system. 

It lets you section your listing utilizing tags like when an individual joined your listing or how a lot they spent on their final buy.

Segmenting by tags.

However you can’t see how engaged every subscriber is like you’ll be able to with GetResponse. 

10. What’s buyer assist like with these two distributors?

GetResponse

We now have our buyer’s backs — 24/7.

Clients can attain out to our specialists over stay chat or ship us an e mail about their challenge relying on their pricing plan. All our buyer assist channels provide assist in 8 totally different languages.

Our Enterprise clients additionally get their very own Account Supervisor, who helps onboard, setup, and optimize advertising and marketing campaigns.

If there are any points, they might help remedy them rapidly, they usually’ll additionally analyze campaigns to search out methods to spice up conversions and engagements. 

Drip

Drip has a sturdy on-line assist heart. It provides clients a method to self-diagnose issues utilizing webinars, weblog posts, and on-line programs. 

If in case you have an issue you’ll be able to’t remedy your self, Drip presents e mail and stay chat assist from 9 am to five pm CT, Monday by Friday. 

Any issues exterior of these hours, and also you’ll have to fill out a contact kind on their web site. There isn’t any cellphone assist or out-of-hours assist accessible. 

11. Which one helps you run Fb and Google advertisements simply?

GetResponse

We all know launching profitable advert campaigns may be onerous, so we made it simpler utilizing our {custom} advert instruments. 

You possibly can design and launch Fb Adverts from the GetResponse dashboard. Utilizing the Social Ads Creator app, you should use templates to customise professional-looking Fb Adverts.

Like our different templates, you’ll be able to change any components you would like with the drag-and-drop instrument:

Facebook Ads creator.

As soon as it’s prepared, all it’s important to do is choose a audience like distinctive guests, related audiences, or present contacts, and click on publish. 

We additionally not too long ago launched a tool that lets you build Google Ads from the dashboard. When you combine your Google Adverts account, you simply want so as to add textual content to your advert, set the audience, and add your required price range:

Straightforward!

Drip

You possibly can’t design or launch Fb Adverts or Google Adverts utilizing Drip. 

Nonetheless, Drip has a Fb Adverts integration you should use to connect with the platform. If a subscriber takes a sure motion, you’ll be able to add or take away them from a {custom} viewers on Fb, making concentrating on simpler. 

However are you able to launch and edit Fb, Instagram, and Google Adverts from inside Drip? No. 

Drip vs. GetResponse: A comparability desk

Function GetResponse Drip
E mail advertising and marketing Sure Sure
Autoresponders Sure Sure
Varieties and popups Sure Sure
Advertising and marketing automation Sure (Superior) Sure
Conversion funnels Sure No
Webinars Sure No
Fb and Google advertisements Sure No
SMS Sure (in MAX) Sure
Touchdown web page builder Sure No
Web site builder Sure No
Internet push notifications Sure No
Transactional emails Sure No
24/7 Reside Chat assist Sure No
Dashboard accessible in a number of languages Sure (26) No
GetResponse vs. Drip comparability desk.

Wrapping up

There are so many e mail advertising and marketing instruments to select from today — so we will’t blame you for feeling overwhelmed.

It’s precisely why we put this comparability collectively. 

Now, you’ll be able to evaluate which instrument has the options it’s essential aid you attain your advertising and marketing objectives.

Writer’s word: This comparability is correct on July 1st, 2022. We do our greatest to maintain it as correct as doable, and we test it regularly, nevertheless, if you wish to acquaint your self with the provide of our rivals, you need to test it at their official web site or contact their representatives.


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