With greater than 4.6 billion customers worldwide, social media are a lot greater than locations to satisfy buddies on-line. These platforms are shortly changing into ideally suited locations for manufacturers that purpose to develop their attain and enhance consciousness– from huge corporates to freshly-new startups.
In the present day, practically 97% of all Fortune 500 enterprises use not less than one social media platform to advertise their manufacturers. That stated, utilizing social media for advertising and marketing doesn’t imply that you simply bombarded social media customers with hard-selling, advertising and marketing pitches. Nobody on the platforms needs to be bought to in each step of their expertise.
That’s the place content material advertising and marketing suits into the image. It’s not all about making customers purchase your product or companies proper after they land in your profile. It’s extra about participating them and making them stick round.
We’ll dive into some finest practices to leverage social media for selling your content material advertising and marketing marketing campaign.
Why Social Media for Content material Advertising and marketing?
We’ve talked about how social media platforms turn out to be a perfect place for manufacturers because it’s crowded– billions of energetic customers scrolling by way of their feeds on daily basis. It means extra eyeballs on your content material. That’s not the one motive, although.
Whether or not you’re a brand new startup or perhaps a blockchain game firm, social media might be such a perfect channel for advertising and marketing content material. Right here’s why:
Paid Adverts Options
Social media present paid and natural methods to succeed in your target market. If you wish to go straight for the kill, paid social media adverts are there for you. These platforms supply huge concentrating on choices that assist you zero in in your ideally suited prospects. By all means, they assist you share content that resonates with the right audiences on the proper time and place.
Acquire Customers’ Information
Social media platforms supply a treasure trove of knowledge that you should use to enhance your content material technique. You’ll be able to study the kind of content material that will get probably the most engagement, the time when your viewers is most energetic, and how much tone they like from you– all of which might help you create higher content material.
You perceive shortly whether or not your content material is a hit and miss with social media customers. The feedback, shares, and likes offer you priceless suggestions that helps you perceive what works and what doesn’t– so you possibly can course-correct shortly.
Construct a Buyer Base
By way of social media teams or boards, you possibly can create a group of like-minded people round your model. That is priceless as you’ll have direct entry to people who find themselves desirous about what you do and usually tend to convert into prospects or followers of your model.
8 Methods to Leverage Social Media for Content material Advertising and marketing Marketing campaign
Now that we perceive why social media might be such a priceless asset for selling your content material advertising and marketing marketing campaign, let’s check out some methods to take advantage of out of it.
#1. Select the Proper Platform
Not all social media platforms are created equal. When you is likely to be current on each single certainly one of them, that doesn’t imply that it is best to give every of them the identical consideration. Blasting out your content material on all social media platforms won’t solely drain you of sources however will even water down your message.
Keep in mind that every social media platform has its personal demographics and customers’ preferences. So, it’s at all times higher to consider the place your target market hangs out probably the most and focus your vitality on these platforms. It’s necessary to decide on the best platform for what you are promoting. It lets you give you the right content format and well-tailored message.
Should you’re a B2B firm, there’s no higher social media platform on your content material than LinkedIn. In the meantime, for those who’re concentrating on youngsters, Snapchat or TikTok is likely to be price contemplating.
Distributing your content material on the best social media platforms may also assist you tailor your message and tone to suit the platform. For instance, Instagram is a superb place to indicate off your model’s persona, whereas Twitter is ideal for newsjacking or live-tweeting occasions.
#2. Create Snackable Content material
It’s a battle for eyeballs on social media platforms on the market. Everybody can create content material, however not everybody could make them stand out and acquire consideration. If you would like your content material extra seen, you want to be sure that it’s snackable.
Your viewers has a brief consideration span, and so they’re continuously bombarded with content material from all sides. It’s essential to be sure that your content material is straightforward to eat and digest.
Snackable content material can are available in many varieties, similar to photos, movies, infographics, and even simply brief weblog posts. The bottom line is to be sure that your content material is straightforward to eat shortly on a small display. This implies avoiding massive blocks of textual content, utilizing easy language, and utilizing visuals to interrupt up the textual content.
It’s additionally necessary to be sure that your headlines are attention-grabbing and clickable. In spite of everything, your headline is what is going to decide whether or not customers will cease to learn your content material or preserve scrolling.
#3. Inform Tales
You may already discover that each viral social media publish has its personal story behind it. That’s as a result of tales are one of the vital highly effective methods to attach along with your viewers on an emotional degree.
Check out the traditional instance from At all times by way of their story-driven social media marketing campaign #LikeAGirl:
Embed video: Always #LikeAGirl
Folks love tales as a result of they’ll simply relate to them. While you inform a narrative, you’re not simply sharing info– you’re making a connection along with your viewers.
The story might be about something, similar to how your services or products has helped somebody, an fascinating behind-the-scenes take a look at your organization, and even only a enjoyable story about your model.
Don’t simply give attention to convincing social media customers to purchase from you– give attention to evoking their feelings within the first place, in order that they’re extra prone to keep in mind you after they want your services or products.
#4. Present Numerous Content material
Relating to content material advertising and marketing, there’s extra to contemplate than simply weblog posts and articles. In actual fact, among the most profitable content material advertising and marketing campaigns present a variety of content material sorts.
This variety not solely retains issues contemporary on your viewers but in addition helps you attain a wider vary of individuals. Totally different folks eat various kinds of content material, so it’s necessary to offer a mixture of content material sorts to be sure that everybody can discover one thing they get pleasure from.
A few of the hottest content material sorts on social media embody:
#5. Repurpose Your Content material
You don’t need to create new, freshly-produced content material to construct a strong social media content material technique.
In actual fact, among the most profitable social media campaigns are based mostly on repurposing current content material. Nicely, simply since you’ve already printed a weblog publish doesn’t imply that its life is over.
This additionally doesn’t imply that it is best to simply publish the identical factor again and again– that will shortly get outdated on your viewers. As a substitute, attempt to discover new methods to share your current content material. For instance, you possibly can flip a weblog publish right into a video, or an infographic right into a sequence of tweets.
Right here’s how HubSpot publish a mini infographic to their Instagram from their entire 2020 Distant Work Report:
Not solely is that this an effective way to save lots of time and sources, but it surely additionally helps you get extra mileage out of your current content material. And who doesn’t need that?
#6. Make Use of Person-Generated Content material
Person-generated content material (UGC) is any sort of content material that’s created by your customers, as an alternative of your model. This may embody something from product critiques to social media posts.
Once we speak about UGC, top-of-the-line examples could be the Starbucks Crimson Cup marketing campaign. Each vacation season, the corporate releases purple cups and encourages their prospects to get artistic with them by drawing and posting their artwork on social media.
One of many nice issues about UGC is that it helps construct belief and credibility along with your viewers. In spite of everything, if different individuals are glad along with your product, then your potential prospects usually tend to be as properly.
And, in fact, UGC can be an effective way to save lots of time and sources on content material creation. In spite of everything, why create new content material when you possibly can simply curate the most effective of what your customers have already created?
#7. Make the most of Fashionable Options
Social media platforms have some options that acquire lots of attraction and recognition. For instance, Instagram has “Reels” whereas many TikTok customers are hooked up to the “For You” web page.
As a content material marketer, you should use these options to your benefit to assist your content material attain a wider viewers. For instance, for those who create a video for Instagram Reels, then it has the potential to be seen by hundreds of thousands of individuals– not simply your current followers.
After all, this doesn’t imply that it is best to use each single fashionable characteristic on the market. That might shortly turn out to be overwhelming, and it’s not essential to realize success. Simply choose one or two that make sense on your model, and give attention to creating nice content material for these platforms.
#8. Use Social Media Administration Instruments
Managing social media content material might be such a backbreaking job, particularly if you’re a small enterprise with restricted sources. That’s the place social media administration instruments come in useful.
These instruments assist you automate among the extra tedious duties, like scheduling posts and analyzing your analytics. This frees up your time as a way to give attention to creating nice content material, as an alternative of spending hours on menial duties.
Plus, many social media administration instruments like HootSuite and Buffer include built-in options that make it simpler to create and share nice content material.
Leveraging social media for content material advertising and marketing campaigns is an effective way to succeed in a wider viewers and construct belief along with your potential prospects. These actionable and useful practices talked about above would positively assist you get began.
One factor to keep in mind right here, although, is that the important thing to content material advertising and marketing success on social media is consistency. It’s good to present up recurrently and publish high-quality content material if you wish to construct a following and get outcomes.