The best way to Use Social Media for Profession Progress


Social media performs a giant function in how we exist on and offline. From the platforms we’re lively on to the kind of content material we have interaction with, it’s commonplace for folks to type (and break) connections based mostly on the platforms they’ve in frequent. People on Twitter are sometimes forward of the curve, at all times understanding about traits forward of everybody else whereas LinkedIn is the skilled progress platform for the serious-minded.

With the whole lot that we like and share making up items of our digital id, it’s solely pure that our careers are additionally impacted by our on-line presence. And with distant work on the rise, it’s extra necessary than ever to know easy methods to use social media to attach with friends and mentors.

On this article, we’ll be speaking about alternative ways social media can affect our skilled lives and the way you should use that to your benefit to develop your profession.

Many professionals really feel that until they’re employed in digital advertising and marketing, their on-line persona has little worth to their profession. Nonetheless, there are lots of explanation why you need to care, not least as a result of it’s now normal observe to look by way of potential staff’ social media.

It’s not unusual for recruiters and the businesses they work for to dive right into a candidate’s social media to search for crimson or inexperienced flags – whether or not that is moral or not remains to be debatable. Your social media profile is actually a microcosm of who you might be and the whole lot from the content material you share to who you comply with can say loads about you.


In order for you clearer arguments for and towards checking current and potential staff’ social media, take a look at this HBR article. My two cents for hiring managers: Don’t verify – you would possibly add bias within the hiring course of.

One more reason to be aware about your on-line presence is that it will possibly enable you construct a top quality personal brand. It’s not nearly ensuring you’re not being a jerk on-line, but additionally about curating your voice in order that the actual you comes throughout visibly and authentically.

And final however not least, social media may help you have interaction with folks you could in any other case haven’t come throughout earlier than. Tara Bennet, a working towards astrologer at Medium Chat, highlighted networking on Fb teams as a technique that helped her develop her attain and shopper base and finally develop inside her trade. She shared, “Harnessing the ability of social media was key to my success. With out the usage of social media, my clientele and job alternatives would actually have been restricted, particularly given the scale of my area of interest.”

Constructing relationships on-line helped Tara to develop personally and professionally. And that’s the place the true energy of social media lies – you’ll be able to work together with a various vary of purchasers and potential employers that in any other case would have been not possible to achieve.

Now that the ability that social media has to affect your profession, listed below are some methods to make use of it to place your greatest skilled foot ahead.

Word: The phrase ‘skilled’ is used very loosely right here – your voice and persona is a very powerful factor about the way you go about utilizing social media. The over-curated tone will not be for everybody, so take these techniques and apply them to your private model in a means that feels real to you.

Social media platforms are all totally different, regardless of how a lot they attempt to imitate one another. You will get various things out of various platforms, however some are simpler for profession progress than others.

Consider the obtainable platforms and resolve which is best for you

Social media modifications on a regular basis, so it’s necessary to maintain up with the evolution of the platforms and to maintain on the lookout for methods to optimize your use of the obtainable instruments.


Often called the super-network for professionals, LinkedIn is a big platform (over 830 million total users) that many don’t reap the benefits of. Most individuals simply see it because the place to go while you wish to get a brand new job, however it will possibly accomplish that far more to your profession.

social media career
My LinkedIn profile

You’ll be able to share updates about your skilled life, join with folks from everywhere in the world, give and obtain skilled suggestions from friends and managers, and far more.

Paige Arnof-Fenn, the founding father of Mavens & Moguls, highlighted LinkedIn because the platform that has helped her profession essentially the most. She gave some nice recommendation for crafting an optimized LinkedIn profile.

She says, “You get one likelihood to make a terrific first impression so ensure that each part of your profile is full, with no clean areas or gaps.” Some necessary issues to incorporate:

  1. An expert headshot
  2. A strong headline
  3. A abstract with highlights of your private model, what you do effectively, and how one can profit potential purchasers or employers. Word: Preserve this part transient and simple to skim for greatest outcomes.
  4. Key phrases. They’re a good way to assist professionals and recruiters in your trade discover your profile and strategic key phrases in your profile provide you with a bonus in networking too.


The youthful, cooler sister to LinkedIn, Polywork is a platform for professionals which can be additionally multi-hyphenates. The concept behind the platform is that careers and work have advanced, so the methods we current ourselves ought to as effectively. On Polywork, you not solely share what work expertise and expertise you’ve gotten, but additionally the belongings you do exterior of a nine-to-five.

professional social media
My Polywork profile

Customers can embrace the podcasts they’ve been on, inventive tasks they’re engaged on, and apply to or share potential alternatives for collaboration.

Because the founder, Peter Johnston, put it in this post, “The fact is that at this time we’re all greater than our job titles. Whether or not it’s music executives who additionally handle actual property portfolios, NBA gamers who additionally spend money on startups, software program builders who’re additionally photographers and memers, or actors who additionally run tequila and gin corporations. The polywork pattern could be very a lot alive.”


Polywork is at present invite-only, however I’ve determined to share my invite link. It’s restricted to 10 folks, so reap the benefits of it earlier than one other reader does! If in case you have an invitation you want to spotlight ship us a tweet @buffer.


Twitter is a good platform for connecting with folks. We’ve seen tweets of individuals assembly on the platform and getting married, to folks “taking pictures their shot” at their dream firm and successful free merchandise or getting a job (my very own brother did this).

social media networking
My Twitter profile

Chances are you’ll not have the ability to get a job immediately off tweeting at your favourite firm, however you’ll be able to join with the those who work there and have interaction with them. Twitter is extra private than LinkedIn and means that you can take part in conversations immediately with the folks having them as an alternative of simply commenting on their posts.


Instagram is a wildcard in terms of job looking, particularly as a result of it will possibly do extra hurt than good to a job search. Nonetheless, it’s a nice platform to reap the benefits of, particularly for the extra inventive class. From social media managers to photographers and videographers and even UX designers, the visually-oriented platform presents many alternatives to current your private {and professional} model in a compelling means.


Regardless of the platform being identified for humorous and irreverent content material, I personally see TikTok as a good way to attach together with your dream firm (or individuals who work there) in a extra casual means. The kind of content material on TikTok is supposed to be real and genuine, virtually irreverent. So it’s a good way to point out off your skilled self with out coming off as stuffy or impersonal.

The platform even began piloting TikTok Resumes (movies of you detailing your expertise and expertise) in 2021, to assist its younger viewers with job looking.


Listed here are the explanation why YOU ought to rent me! Don’t be shy, let’s get in contact. #tiktokresumes #tiktokpartner

♬ original sound – MAKENA

Ultimate Word

When deciding which platform to make use of, it’s necessary to do not forget that you don’t should be all over the place. Paige Arnof-Fenn advises, “It doesn’t matter which platform you select simply decide one or two which can be genuine to you.”

Audit your current social media accounts

In the event you’ve had your social platforms for a very long time (and also you would possibly doubtless have), you want an audit. Even in the event you don’t have any significantly controversial opinions, a social media audit may help you perceive the next:

  • Are your social accounts framing you in the perfect skilled mild?
  • Is there something you don’t wish to show in your social media?
  • What’s one of the best ways to share your private {and professional} accomplishments?

Right here‘s a three-step routine for performing a social media audit to your private accounts.

  1. First, find and doc all of your social media profiles – this helps you perceive what’s representing you on the market. Right here’s a basic spreadsheet that particulars all my accounts and their bios which is what I exploit when doing an audit.
  2. Replace or full the required particulars. Keep in mind to maintain a constant tone, whereas additionally speaking to the viewers of that platform. For instance, my TikTok and Instagram account bios simply say ‘content material @ buffer’ whereas my LinkedIn and Twitter go into extra element about me.
  3. Look by way of the posting historical past of every account for something you don’t wish to be related to the present model of you. This might embrace previous concepts you’ve grown out of, or footage that you simply don’t need the world to see anymore (I’ve plenty of these).

An audit is nice as a result of it helps you consolidate your private model as represented on social media. The method of understanding what folks see after they seek for you may additionally lead you to deactivate previous accounts you not use or want.

Join and have interaction with folks repeatedly

In relation to connecting with folks for profession progress, it’s actually about high quality over amount. You wish to join with folks whose content material/views/takes match what you wish to obtain and who you’re attempting to turn out to be.

A very good rule of thumb for following folks is discovering who has the profession you wish to have in three to 5 to 10 years and so forth. These folks is usually a good mannequin to comply with, even when your journey gained’t look fairly the identical as theirs. Spending even quarter-hour per week looking can web you tons of of high quality contacts.

On-line communities are a terrific place to begin to your search. A easy Google search with phrases like ‘communities for entrepreneurs/UI designers/girls in tech’ pulls up communities like Elpha, Demand Curve, and Dribbble. These communities host and home nice sources and members which you can be taught loads from about rising a profession in your chosen discipline.

One other technique to search is to search for the those who the leaders in your trade comply with. This tactic is very helpful on Twitter the place you’ll be able to see which individuals are mutually linked. Consultants are inclined to run in the identical circles, so the folks they comply with are normally additionally extremely skilled and share nice content material.

Create content material that connects with folks in your trade

You’ll additionally must go a step additional than simply connecting with of us on totally different platforms — visibility is vital. To get on the feeds of the best folks in the best corporations, you’ll should be lively on social media. This implies liking, sharing, commenting, and customarily exhibiting up as a lot as potential. And for some folks, it additionally means creating content material. It’s a step additional than most individuals go, however it would enable you turn out to be well-known amongst your friends and potential employers.

Content material is a broad time period for what I imply right here, which is profiting from the obtainable options of the platforms you select to be lively on. Take into consideration the way you wish to current your self on social media. Some of us naturally like to share their ardour tasks on-line and are fortunate that these tasks occur to be visually and narratively interesting as a result of that works for platforms like TikTok and Instagram. Others might discover extra success in writing in regards to the affect that their work has had or challenges they’re going through on LinkedIn or Polywork.

Paige additionally shared that creating and sharing genuine and informational content material has helped develop her enterprise. She advises, “You are able to do this both by sharing a terrific article you have learn not too long ago or in the event you actually wish to make priceless connections and signify your self as a gifted thought chief in your trade, by crafting your individual articles (or content material). This doesn’t require huge budgets nevertheless it does take time.”

TikTok creator Riana Singh is considered one of many individuals creating content material on social media with the intention of getting employed. She shared a video detailing her expertise and curiosity in interviewing for a TikTok Newsroom place.


Hey @TikTok @tiktok creators @TikTok Newsroom I’d like to give you the results you want! #tiktok #tiktokapplication #hireme #tiktoknyc #BbStyleFearlessly

♬ FEEL THE GROOVE – Queens Road, Fabian Graetz

On one other platform, Amanda Serra came upon about her former employer Sand Cloud by way of her Instagram Discover web page and have become a model ambassador for them. In her story about finally getting a job with the corporate, she mentions that she would add her personal spin on the content material she was sharing about them which piqued their curiosity and finally led to a job for her.

These are simply a number of the methods totally different folks use social media to their benefit when on the lookout for a brand new job.

A sensible means you can begin crafting your private model on social media is to set objectives that you simply wish to obtain together with your social media and apply totally different techniques to see what sticks.

In the event you’re on the lookout for a brand new job, your objective is perhaps to attach with extra folks on the corporations you’re making use of to and arrange espresso chats. If you wish to be extra well-known inside your trade, you would possibly arrange Instagram Reside chats or write a Twitter thread each week on a subject you’re aware of.

No matter you select to do, ensure that it’s true to who you might be and extra importantly, is a sustainable technique to put your self on the market. Don’t stretch your self skinny for the sake of making content material – handle your self and your mental health first.

Strike a steadiness between exhibiting up and avoiding stress

It may be tempting to do all of the issues platforms say are necessary for the ever-elusive algorithm, nevertheless it’s additionally necessary to maintain your sanity. Profession progress is an extended course of, one which gained’t cease until retirement for many individuals. The ‘hustle and grind’ mentality will not be sustainable, neither is it good for psychological well being.

To keep away from burnout, set boundaries for your self and keep away from obsessing about numbers. Progress takes time – consider your private model and the social media you employ to develop it as a long-term funding.

A good way to cut back the burden of publishing and rising on social media is by considering up and scheduling content material upfront which you are able to do utilizing Buffer. Get started today ➡️

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