The right way to write affirmation emails your viewers will love


Don’t depart folks at midnight. Ship them a useful affirmation electronic mail that lets them know the standing of the request or order they simply positioned.

Your affirmation electronic mail is a crucial first impression. It units the tone to your relationship with subscribers and might enhance engagement for future emails.

Image this – you simply booked your dream trip on-line. However you by no means obtained an electronic mail affirmation. Chances are you’ll be questioning in case your order was processed. Now you need to spend time contacting the journey company to verify your trip was booked. That isn’t an excellent expertise.

You wouldn’t need to try this to your prospects. That’s why you have to arrange an excellent affirmation electronic mail.

On this article, you’ll study:

What’s a affirmation electronic mail?

A affirmation electronic mail is a transactional electronic mail that’s set as much as robotically exit to somebody who simply took a selected motion, akin to putting an order, subscribing to an electronic mail listing, or registering for an occasion.

Sorts of affirmation emails

There are 4 predominant sorts of electronic mail affirmation messages: 

  • Order affirmation – confirms the transaction of a services or products
  • Reserving affirmation – informs a buyer that resort, flight, and different journey preparations have been made
  • Registration affirmation – supplies affirmation that buyer is registered for upcoming occasion
  • Subscription affirmation – additionally known as an opt-in electronic mail, requires prospects to substantiate their electronic mail tackle to finish opt-in course of
Four types of confirmation emails

Why do you have to ship a affirmation electronic mail

Sending a affirmation electronic mail is an email marketing best practice as a result of it:

  • Reassures your prospects that you simply obtained their data.
  • Offers prospects peace of thoughts that their request was processed.
  • Establishes confidence and belief together with your model.
  • Prevents mistyped and faux electronic mail addresses from cluttering up your listing.
  • Improves deliverability. Usually, while you ship a subscription affirmation electronic mail, you require the subscriber to click on a hyperlink to substantiate their electronic mail tackle. That is known as a double opt-in, and it might usually result in extra emails reaching your subscribers’ inboxes.

Distinction between affirmation and welcome emails

A affirmation electronic mail is just like a welcome electronic mail, however it serves a distinct goal. The graphic beneath exhibits when a affirmation electronic mail is distributed inside a subscriber’s onboarding sequence. Welcome emails, as you’ll be able to see beneath, occur after a brand new subscriber is confirmed (or after an order is confirmed if an order has been positioned).

Welcome email sign up flowchart

For extra details about welcome emails, together with learn how to write one, see our weblog publish, Welcome Email Campaigns: How to Onboard New Subscribers.

The right way to arrange a affirmation electronic mail (in 5 simple steps)

Earlier than you’ll be able to arrange your affirmation electronic mail, you’ll want to enroll with an electronic mail advertising service supplier (ESP), akin to AWeber. 

Step 1: Construct your affirmation electronic mail 

You’ve gotten two choices for constructing your electronic mail – use a drag and drop builder to tug the weather you’d like to incorporate in your emails, or you’ll be able to start with a pre-built template. Some electronic mail advertising companies have already got affirmation electronic mail templates you need to use. 

Right here’s what the setup web page for AWeber’s affirmation template seems to be like. 

setup page for AWeber’s confirmation template

Step 2: Write your affirmation message

Your affirmation electronic mail ought to be quick and direct. The e-mail must also verify their transaction.

In the next section, we’ll assessment learn how to write your electronic mail and what components are wanted for every kind of affirmation.

Step 3: Create your affirmation touchdown web page, aka your “thanks web page”

Organising a touchdown web page is a crucial a part of the affirmation electronic mail setup. Why? As a result of it lets folks know that their data was obtained. It establishes an excellent first impression by thanking them for his or her order or for signing as much as your electronic mail listing. And it directs folks to examine their inbox for extra data.

AWeber’s free and paid plans allow you to specify a customized affirmation touchdown web page, or you need to use AWeber’s default affirmation web page. You specify your affirmation touchdown web page inside the signup type settings for the signup type that triggers the web page.

Right here’s what this seems to be like inside an AWeber account.

Landing page settings in AWeber account

Right here’s the customized thanks web page that you simply noticed the hyperlink to within the picture above. It’s quite simple, however it lets new subscribers know their data was obtained and what they need to do subsequent.

Example of a thank you landing page

Associated: How to create a landing page in 8 steps

Step 4: Arrange your affirmation success web page

That is the web page a brand new subscriber sees after they’ve confirmed their electronic mail. The success web page is simply wanted with an electronic mail affirmation.

Right here’s an instance of what successful web page seems to be like:

Example of a confirmation landing page

Your success web page can look nevertheless you need it to look. It may be hosted in your web site, or you’ll be able to set it up so folks go to your Fb web page or your TikTok profile after their electronic mail tackle is confirmed.

AWeber prospects may personalize their “success web page” with every new subscriber’s data (like with the subscribers’ first identify for instance) or with no matter different data that was requested within the enroll type. 

Personalize success page in AWeber account

Step 5: Arrange your automation

By automating your electronic mail, you’ll be able to join together with your subscribers instantly and robotically. (Plus, save your time!) And with the right writing methods, your emails will likely be compelling and sound human, as an alternative of robotic.

The right way to write a affirmation electronic mail

At its core, a affirmation electronic mail is simply that what it appears like. Its goal is to “verify” that you simply obtained their data or order. However relying on the kind of affirmation electronic mail, your electronic mail will likely be structured in another way. 

A standard ingredient every electronic mail ought to have is a “thanks.” It’s necessary to let your prospects know you admire them. This might be included as a headline or within the first sentence.

Right here’s learn how to write the remainder of your affirmation emails:

Order affirmation

Your order affirmation electronic mail ought to include one or two sentences to incorporate a thanks and details about when their order will ship. This might be so simple as “We’ll ship you one other electronic mail as quickly as your order ships.”

See how Cometeer begins off their affirmation emails.

Example of a top half of a confirmation email from Cometeer

Individuals who place an order on-line will usually save their affirmation electronic mail to allow them to reference it later. So make it simple for them to search out the data they could be in search of, which ought to embody:

  1. an order quantity that may be referenced
  2. an inventory of what they ordered
  3. a abstract of their contact particulars together with the delivery tackle. 
  4. a hyperlink to trace their order standing 

See the total Cometeer electronic mail. This quite simple strategy is all you want for an order affirmation electronic mail.

Confirmation email showing each element that should be included

Reserving affirmation

Present the small print of what was booked together with:

  1. the identify of the particular person
  2. affirmation quantity
  3. the date(s) and time if related of the reservation
  4. location
  5. another related data

You might also need to take into account a message relating to altering their reservation or including contact data.

Tock at Elske, a restaurant in Chicago, provides a piece for his or her cancellation coverage and questions on the backside of their affirmation emails. 

A restaurant in Chicago, adds a section for their cancellation policy and questions at the bottom of their confirmation emails

Registration affirmation

Begin your registration affirmation electronic mail off with the occasion identify and date. You may also add a handy “add to calendar” button. This makes it simple for folks so as to add the occasion to their calendar, growing the possibilities they attend the occasion.

See how VentureBeat buildings their webinar affirmation electronic mail:

Top half of registration confirmation email from VentureBeat

Subscription affirmation

It’s necessary to have prospects confirm their electronic mail tackle. It’s primarily having the client say “sure, I need to obtain an electronic mail from you,” twice. This helps you enhance your supply fee and get larger electronic mail engagement.

Your copy might be so simple as “Please verify your electronic mail tackle”. And have a name to motion with “Affirm your electronic mail”. That’s it, no must overthink this electronic mail. Extra particulars about you might be supplied in your welcome electronic mail.

This electronic mail from Zencastr leaves little question what motion they need subscribers to take.

Zencastr email subscription confirmation

8 superior affirmation electronic mail examples

1 – Chipotle

Confirmation email example from Chipotle

Why it’s superior:

Chipotle’s subscription affirmation electronic mail, often known as a confirmed opt-in, explains why subscribers are receiving this message and precisely what they need to do. 

2 – AWeber

Subscription confirmation email from AWeber

Why it’s superior:

Within the confirmed opt-in electronic mail for our AWeber Weblog E-newsletter beneath, we inform subscribers about the advantages of being on our listing (free weblog posts, programs, and ebooks!). This helps to enhance the conversion fee of our confirmed opt-in electronic mail.

As soon as subscribers confirmed their electronic mail, it’s time to formally welcome them to your electronic mail listing.

3 – American Airways

American Airlines Booking Confirmation Email

Why it’s superior:

American Airways doesn’t overdo the e-mail with textual content. They hold it easy by simply offering the important data.

4 – Allbirds

Order confirmation email from Allbirds

Why it’s superior:

Be at liberty to maintain your affirmation emails on model, like Allbird with their distinctive method to thank “ewe” (intelligent).

5 – Codeverse

Event confirmation email example from CodeVerse

Why it’s superior:

Your affirmation emails could also be saved and referenced at a later time, so embody any and all related data. Codeverse does this properly by together with the date, day, time, participant, and site.

6 – BEE

Subscription confirmation email example from BEE

Why it’s superior:

BEE is evident and upfront – your subscription is not going to be activated till you verify your electronic mail. It will assist be certain a excessive supply fee and a extra engaged viewers.

7 – DoorDash

DoorDash email example with countdown timer

Why it’s superior:

DoorDash units the expectation up entrance with a countdown timer on when you’ll be able to count on your order to reach. In addition they present a hyperlink to trace your order together with a affirmation of what was ordered.

8 – Hipmunk

Email confirmation from Hipmunk

Why it’s superior:

In case you want extra incentive to substantiate your electronic mail tackle, Hipmunk features a listing of cool issues you are able to do in your account.

Assist writing affirmation emails

Want a bit assist or inspiration determining learn how to write your emails. We’ve obtained you lined with our Free What to Write Information. 

AWeber's What to Write lead magnet

Get began together with your affirmation emails! Create your FREE account with AWeber at the moment, and alter the best way you ship emails ceaselessly.

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