Introducing Instagram Reels Auto-Publishing in Buffer


It’s lastly right here. Yesterday, after two years of ready, Instagram unveiled its Reels API to all social media administration platforms.

We have been so excited we began constructing instantly and now …

In the present day, drafting, scheduling, and auto-publishing Instagram Reels at the moment are accessible in Buffer.

Need to attempt it out? Connect your Instagram account to Buffer, without spending a dime. It really works like some other publish in Buffer. You possibly can create drafts, publish instantly, or add them to your queue and so they’ll be despatched out whenever you want.

In the mean time, Reels scheduling is offered on our internet app. We’re including it to our cell apps very quickly!

10 causes to begin scheduling Reels

We are able to’t lie, we’re fairly excited to begin scheduling Reels. There’s heaps of proof on the market that claims Reels dramatically increase your engagement, attain, and following.

However is all of it true? Properly, we determined to do our personal evaluation.

We regarded again at the entire Instagram posts we’ve revealed this 12 months to find out how essential video content material actually is. And we scoured the net for dependable proof. Right here’s what we discovered. 👇

1) Reels generate 22% extra engagement than common Instagram posts (source)

Instagram actively promotes Reels throughout the app. They pop up throughout Instagram (extra on that later) to seize the eye of customers. It’s no surprise they achieve a lot engagement.

2) 68% of entrepreneurs plan on rising video exercise on Instagram (source)

Advertising Charts requested 2,897 entrepreneurs (most of whom work for small companies) in the event that they plan to extend the variety of movies they’ll publish.

For Instagram, a whopping 68 % mentioned they’d improve the variety of movies they’d publish (in comparison with a 43 % improve on TikTok and simply eight % on Snapchat). Solely two % of entrepreneurs mentioned they’d lower the quantity of Instagram movies they’d publish.

68% of marketers plan to publish more video content on Instagram

3) Reels get extra engagement than conventional Instagram movies (source)

Conviva analyzed the Instagram accounts {of professional} golf equipment within the NFL league and located that Instagram Reels get 67 % extra engagement than conventional IG movies.  

Regardless of that, one in 5 NFL golf equipment nonetheless doesn’t publish Reels on the platform.

4) Reels are probably the most discoverable content material on Instagram

The primary purpose why Reels get a lot engagement, impressions, and attain, is as a result of they seem throughout Instagram.

You’ll discover Reels within the Discover tab, after doing a Hashtag Search, within the Reels feed, and by way of an audio search (whenever you click on on any piece of music).

Where Reels appear in the Instagram app

5) Instagram prioritizes movies over pictures (source)

Again in 2021, the top of Instagram, Adam Mosseri, got here out and mentioned that Instagram “is no longer a photo-sharing app.” Instagram, as an alternative, sees itself as a short-form video platform and can prioritize these movies forward of photographs.

To determine if what Adam mentioned got here true, we determined to research the efficiency of movies posted on our Buffer Instagram account over the previous 12 months. 👇

6) Movies generated 5.63% extra feedback than common posts (source)

We’ve discovered that our viewers is way extra more likely to be part of within the dialog if we publish video content material. Reels get our followers chatting and boosted feedback by 5.63 % in 2022.

7) Reels are 25% extra more likely to get saved (source)

That is one we weren’t anticipating. Positive Reels drive extra engagement, however we didn’t anticipate customers to save lots of them for later.

However maybe we shouldn’t be shocked. With video content material producing much more impressions, it’s not stunning that these posts get extra saves. However what number of extra eyeballs do Reels appeal to? That’s what we checked out subsequent.

Start scheduling Instagram Reels now on Buffer

8) Buffer’s video content material drew in 83% extra impressions (source)

That’s proper, we nearly doubled our impressions after posting a video. This clearly validates what Adam Mosseri mentioned about Instagram changing into a video-first platform. The algorithm prefers video content material and can look to showcase it to followers forward of any common posts.

Need to increase your visibility, begin sharing Reels. However what about likes?

9) Movies get 2.1x as many likes as common posts (source)

On common, movies we revealed on our Instagram account drew in 209 likes per publish. In the meantime, common picture posts garnered simply 101 likes.

Reels boost likes by 2.1x

10) You possibly can at all times schedule as much as 10 Reels with Buffer (without spending a dime)

It’s quick to get began with Buffer, and with a free account, you may schedule 10 Reels at anyone time.

Why wait? Develop your attain, increase your engagement, drive extra likes, all with out spending a cent on advertisements (or on Buffer).

Try Reels in Buffer today!

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