I’ve moved far more occasions, far more lately than I’d care to relive—however every time, having a educated, trusted actual property agent made every course of much less anxious and overwhelming. Even after I obtained word-of-mouth referrals, I went on-line to double-check. I learn profiles, sifted by way of critiques, and, in fact, browsed web sites.
And never solely did I make some fast judgments based mostly on the design, however I additionally know I’m not alone: It takes 0.05 seconds to type a primary impression a few web site, and 94% of these first impressions are design-related.
Your actual property web site is a vital component of your model and its design is essential to your online business’s success. On this article, we’re strolling by way of 11 actual property web site examples and discussing what works, why it’s efficient, and the way you should use related ways to enhance your personal web site.
Earlier than we get into the examples, let’s speak about why your web site is so essential
Why is your actual property web site important to advertising?
Your actual property web site is a vital advertising channel for attracting inbound leads for shoppers, persuading word-of-mouth referrals to commit, and distributing your listings. Not satisfied? Listed here are some stats to contemplate, courtesy of the National Association of Realtors:
- As of 2021, 81% of Nationwide Affiliation of Realtors members have their very own listings on their web site.
- 70% of dealer/dealer associates and 69% of gross sales brokers have a web site.
- 69% of members embody details about each shopping for and promoting on their web sites.
- Final yr, 51% of patrons discovered the house they bought on-line first.
These statistics are compelling—particularly when you think about youthful generations usually tend to discover properties and brokers on-line. Your actual property web site is just going to get extra essential.
That takeaway is evident: Individuals discover properties on-line. If that’s the place they’re wanting, you must make sure that they discover your web site. Now that we’re clear on why your web site is essential, let’s soar into the actual property web site examples.
11 unbeatable actual property web site designs
Listed here are actual property web site examples to seek out inspiration, website design tips and trends, and extra to enhance your personal advertising.
1. The New England Actual Property Firm: Make navigation straightforward
If you happen to’ve moved earlier than, you know the way anxious it’s. Whether or not you’re searching for a much bigger place, transferring to a brand new metropolis for a job, or prepared to purchase your first residence, the method is overwhelming.
Your web site ought to work to mitigate this stress by making navigation as easy as doable. The New England Real Estate Company does this exceptionally effectively.
The search bar is centered within the hero part and the drop-down permits for looking out by zip code, metropolis, college district, neighborhood, and so many extra location specifics. The three CTAs make discovering additional assist easy. And that brilliant, gentle, and ethereal aspirational background image? The cherry on high.
Yow will discover extra navigation ideas in our website header examples roundup.
2. Seaside & Bartolo: Show native data
Location, location, location. It’s paramount in actual property—and real estate marketing. Keep in mind, when individuals need to accomplice with an agent, they’re searching for somebody who’s educated in actual property broadly but additionally within the particular space. Making this clear in your web site might aid you land some shoppers. It might probably additionally assist along with your local SEO.
Take Beach & Bartolo, an company positioned in Columbia County, New York.
The nav bar is flanked by one of the best of Columbia County badges that Seaside & Bartolo earned the final 5 years. The crew picture places pleasant faces to the identical achievements. Much more, the agent bio featured within the hero gallery leads with long-standing ties to the neighborhood. The web site makes it tremendous clear: Seaside & Bartolo know their neighborhood.
3. NEREN: Prioritize accessibility
Website accessibility is a should for any design—not simply as a greatest apply however as a technique to implement inclusivity in your marketing. Along with following greatest practices, many companies are utilizing accessibility widgets which permit customers to customise their expertise to their specific wants.
NEREN, or the New England Actual Property Community, is one such web site. On the underside proper of the web site you see an “Accessibility” button:
Click on on it and you may modify the distinction, textual content measurement, and textual content spacing, in addition to spotlight hyperlinks, pause animations, and make the content material dyslexia pleasant. This specific one is powered by UserWay.
As well as, NEREN’s web site retains its data organized effectively. As a result of it serves totally different areas, the homepage consists of high cities to seek out properties in a median worth vary, high waterfront listings, and hottest searches in states.
This offers individuals wanting broadly in New England loads of locations to start out looking out. And that background picture with the traditional New England lake scene exterior the bay home windows? Pretty contact.
For extra nice imagery, browse our business website examples roundup.
4. Lengthy and Foster: Convey emotion with video
In search of a spot to reside isn’t only a anxious course of due to logistics—it’s additionally emotional. In some instances, this search means an thrilling step in a relationship; it might additionally contain leaving a house, with recollections, consolation, and even household, behind. An actual property agent that understands the emotional stakes within the course of is interesting. That’s why you wish to make sure that to convey this understanding in your web site.
Video is an effective way to do that genuinely. Long and Foster has an ideal video on its web site that captures scenes of a household cooking collectively, a lady stress-free in her personal front room, and extra heartwarming moments at residence.
In case the video didn’t make it fully clear, the tagline spells it out: Search. See. Love.
5. Daybreak McKenna: Cater to your audience
Most of your potential clients will face a anxious expertise, navigate the emotional affect of transferring, and worth insider data about their potential areas. However your web site must also attraction to the particular expertise of your target customers.
For example, in case you have a B2B website, you’ll wish to cater your language to the decision-makers and executives. In case your viewers is households, you’d wish to deal with college districts and suburbs. Or in case your agency offers completely with waterfront homes, you’re possible working with lots of people buying second properties. This could form all your advertising choices.
Take Dawn McKenna. This actual property web site is a superb instance of interesting to focus on clients.
Check out the modern Montserrat font, the dramatic visuals, the grey and white coloration scheme, the chef’s kitchen with the built-in fridge, and the double oven. The weather are high-end and the general impact here’s a luxurious residence. The goal buyer is clearly not a finances purchaser.
6. Compass: Align your on-line and offline design
As a realtor, your advertising is going on in particular person at open homes or dealer occasions or a brick-and-mortar workplace, in addition to on-line. Your actual property web site ought to coordinate with all your IRL advertising methods to supply a cohesive and memorable brand experience.
Compass does this effectively. Check out the Compass yard signal.
Now take a look at the Compass web site.
Similar physique font, similar black and white coloration scheme, and similar emphasis on geometric design. Take an identical method with your personal web site and ensure anybody driving by your indicators, visiting your open homes, or stopping by your workplace acknowledges the identical parts in your marketing collateral.
7. Sotheby’s: Make contact straightforward
Making it as straightforward as doable to your potential shoppers to get in touch with you is essential. This might be a easy contact type or a chatbot on your website.
Sotheby’s makes use of a chatbot when a customer is viewing a property and interacting with the photographs. That’s nice—getting the chat too quickly and it’s annoying, not useful. Sotheby’s is aware of that they’re focusing on a person who’s extra . The chatbot prompts you to schedule a viewing of the property you is likely to be .
8. Richard Blanco: Spotlight your content material and resume
After I’m not feeling effectively on a weekend morning, I activate Home Hunters Worldwide. The necessities and finances at all times appear ridiculous, the explanations for transferring overseas are entertaining or mind-boggling, and a bonus: the repetition will get by way of any mind fog. And in one of the best episodes, there’s Richard Blanco, a London-based actual property agent.
After all, after I checked out Richard Blanco’s web site, his TV expertise (and extra) is featured prominently.
So in case you have a solid content marketing strategy and have a weblog, podcast, gallery, information library, or visitor content material, spotlight these hyperlinks. If you happen to’ve served on zoning boards or metropolis councils, share that have. If you happen to’ve been on the information or a tv present, characteristic these in your web site. These all communicate to your experience—which is compelling for potential shoppers.
9. McEnearney Associates: Share spectacular stats
Your web site is the place to focus on your expertise, clarify your method, and have any property listings. Photos, video, and web site copy are key. However so are numbers. Don’t neglect to incorporate any stats you’ll be able to.
The numbers listed below are an ideal visible to interrupt up the remainder of your web site parts. The stats listed below are additionally spectacular—decrease common days on market than the benchmark, an intimidatingly excessive variety of transactions.
10. Candy Dwelling Realty: Present your testimonials
Consumer critiques are extremely influential. That’s why testimonials belong in your web site. Sweet Living Realty, a Seattle-based company, is aware of this and sprinkles testimonials all through its homepage.
Check out this testimonial:
Kristen And Her Crew At Candy Dwelling Are So Wonderful.
I can’t suggest them extremely sufficient! Kristen helped us promote our first residence and he or she was unbelievable. She was so supportive, informative, and responsive and he or she actually helped us navigate the entire course of with confidence. I trusted her to have our again and he or she exceeded our expectations. Kristen is a gem of an individual, she’s humorous, enjoyable to work with, and helps carry levity to what could be a actually anxious course of. We moved out of the Seattle space and I actually want they lined the realm we moved so we might work with them once more. Candy Dwelling formally set the usual I’ll maintain all realtors to.
This can be a nice assessment. It speaks to a selected, private expertise, comes with an image, and has a button to the testimonials page.
Backside line: If you happen to’re not already, it’s time to start out asking for reviews.
11. Zillow: Give attention to ease of use
Now, Zillow isn’t an ideal actual property web site instance. It’s an inventory device, so it isn’t run by an agent or a agency. However it’s the stickiest actual property web site on the market, and one which sees 36 million visitors every month. Price getting some inspiration from.
A part of the rationale why Zillow is so compelling is that it’s straightforward to make use of—looking out by metropolis, map view, worth, and extra. The copy on Zillow’s web site emphasizes this attraction by presenting the method of shopping for or renting a house merely.
Discover it. Tour it. Personal it. On this market? Not fairly that straightforward, however it might be simpler for those who’re beginning on Zillow to seek out listings or determine which space you wish to be in.
One other factor Zillow does very well is branding. Zillow is per colors and tone throughout its platforms. Check out its Twitter bio, for example.
The row of homes with the on-brand blue. The “House, tweet residence.” line. It’s fantastic—and, even higher, it’s memorable.
Actual property web site design takeaway ideas
We went by way of a whole lot of actual property web sites, so right here’s a fast overview of the important thing takeaways as they relate to real estate marketing:
- Make it straightforward. Transferring is anxious. Navigating your web site shouldn’t be.
- Spotlight your native data. Whether or not it’s a area, a metropolis, or a sort of space like waterfront or mountain properties.
- Zero in in your goal consumer. Enchantment to them all through your web site.
- Embody belief alerts. Awards, memberships, partnerships, and extra.
- Use numbers. Tally up something significant you’ll be able to to indicate your prospects.
- Characteristic buyer critiques. These suggestions are priceless.
- Hold constant. Your model needs to be recognizable all through your on-line profiles and IRL.
Now, use these actual property web site examples to revamp your web site, add some compelling parts, and develop your online business. For much more web site ideas, take a look at our free Small business Websites Marketing Lab Course. Good luck!