The 15 Finest Web site Examples for Concepts & Inspo in 2022


Totally different enterprise web sites have completely different targets relying on their core providing, enterprise mannequin, and trade. However web site guests, nicely we apparently have one objective—to guage them, and mercilessly.

website examples - stats about users judging a website by its design

75% of individuals admit to judging a enterprise’s credibility primarily based on its web site design. Emphasis on the admit as a result of for my part, that 25% simply isn’t admitting to it. And that’s simply the primary impression. For those who’ve gotten guests to remain in your web site, now it’s as much as the person expertise and web site copy to maintain them there and get them to take the actions that assist your corporation targets.

So, what makes an ideal web site? Let’s check out 17 web site examples from quite a lot of industries to seek out out—from copy to artistic and every little thing in between.

Small enterprise web site examples

Previously, web sites have been primarily for giant companies with huge budgets. However with in the present day’s know-how and instruments, they’re possible for companies of any dimension. These small business website examples are from the IT, well being, and actual property industries.

IT web site instance: Beast Code

Beast Code is a small-to-medium-sized know-how firm that develops software program options. Now as a tech firm and with a business name like that, I had excessive hopes for this web site, and it didn’t disappoint—and never simply with the spaceship homepage and warfighter tagline.

small business website examples - beast code

What makes it nice

  • First impression: Although there isn’t a distinguished CTA button above the fold, it’s not due to different distracting parts. The simplicity of this primary paint (a subtly animated, futuristic spaceship background) makes its personal impression in your notion of this firm’s tech talents.
  • Shade distinction: The purple CTA buttons come out towards the black background.
  • Video parts: Within the Z-pattern, as a substitute of static photographs, the visible blocks are movies. Non-disruptive, silent movies that give the web page life.
  • The copywriting: The conversational tone and skill to place its advanced processes into layman’s phrases displays intelligence, professionalism, and humor.

Healthcare enterprise web site instance: Aledade

We begin off with Aledade, a main care doctor companion that has a mixture of choices—follow administration assist, partnership applications, an app, and extra—for personal practices, group practices, and neighborhood well being facilities. However regardless of having a posh providing and viewers, the web site does an ideal job of guiding guests.

small business website examples - adeldade healthcare

What makes it great

Actual property web site instance: Frisbie Realty

With this web site instance, we’ve yet one more wonderful visible first impression, however this time again on earth. What you’re taking a look at beneath is the homepage for Frisbie, a small actual property firm in Palm Seaside.

real estate business website examples - frisbie

What makes it nice

  • Visible messaging: The picture lets instantly that it is a high-end realtor, and but the nice and cozy lighting and “welcome house” title give off an inviting really feel.
  • Performance: The property search perform proper there beneath the picture with a pleasant contrasting blue button.
  • Motion: A typical theme amongst these examples (and a website trend), the weather seem and transfer barely upon scroll.
  • Content material: There are neighborhood guides featured proper on the homepage, an ideal instance of content marketing.
  • Accessibility: The website accessibility choices on the underside left, corresponding to to extend or lower textual content dimension, regulate distinction, underline hyperlinks, and extra.

real estate business website examples - accessibility section


Ecommerce web site examples

Ecommerce websites are kind of their very own animal, particularly if in case you have numerous merchandise to supply. Listed below are just a few examples from a spread of verticals.

Grocery ecommerce web site instance: Gopuff

Gopuff just isn’t your typical grocery supply web site. In the identical approach that Have a tendency (above) does dentistry in another way, Gopuff creates a novel on-line grocery/comfort retailer purchasing expertise.

ecommerce website examples - gopuff homepage

What makes it nice

  • Structure: Whereas most ecommerce websites have advanced mega menus, GoPuff has a less complicated structure with a carousel format, which carries by means of into its subcategory pages.
  • Relatability: Between the merchandise featured (Pringles, Beer, mouthwash) and the copy used (“We don’t surge or hike costs. Sure, you learn that proper.”), you’ll be able to inform that GoPuff knows its target audience well.
  • Consistency: Gopuff just isn’t meant on your weekly grocery purchasing. It’s there for you if you’re in a bind and wish one thing final minute. The concise, non-flowery copy on the location, the simplicity of the design, and even the absence of 90 diploma angles on the location all contributes to this sense of comfort and ease.

ecommerce website examples - gopuff

Rental ecommerce web site instance: Zumper

Zumper says that “in the present day’s rental expertise is damaged. It’s outdated, exhausting, and sluggish” and is on a mission to “change the best way you hire, without end.” I feel they’re off to an ideal begin.

ecommerce website examples - zumper

What makes it nice

  • The little particulars: As an alternative of “enter a location” the search field message reads, “The place do you wish to reside?” Within the house illustration on the homepage, there are towels draped over the balcony railing. These little touches give the location character.
  • Values on homepage: Scroll to the underside and also you see Zumper’s three core values—inclusive, secure, and respectiful—with a hyperlink to learn extra. As we’ve already seen in a few of the examples above, that is turning into an even bigger precedence for companies throughout industries.
  • Graphics: Hand-drawn illustrations and flat design are each web site and landing page trends we’re seeing this yr, and Zumper nails each. Plus, take a look at the “hottest cities” part and also you’ll see wonderful use of emojis.

ecommerce website examples - zumper's emojis

Retail ecommerce web site instance: Delicate Asian Treats

Subtle Asian Treats—a play on phrases from the favored Fb group—is a good instance of an excellent small ecommerce enterprise web site.

ecommerce website examples - subtle asian treats

What makes it nice

  • Animated emblem: How cute is that little bubble tea icon?
  • Prime nanobar: That is widespread for ecommerce websites since you should utilize it for vital bulletins, together with sales promotions.
  • Emojis: We’re seeing increasingly more emojis on web sites lately. Including them to the navigation menu right here helps separate each—and appears cute too!
  • Centered emblem: Most websites have a clickable (to homepage) emblem on the highest left. This one (in addition to Chinelle’s) is within the middle, beneath a few of the different navigation parts—simply completely different sufficient to be distinctive however nonetheless intuitive sufficient for a easy person expertise.
  • Not so refined. 500% sugar. Working example

ecommerce website example - subtle asian treats

Service enterprise web site examples

Lead gen or service-based enterprise web sites have completely different targets from an ecommerce websites. Listed below are some examples from companies huge and small.

Design company web site instance: Born & Bred

For many companies, it’s greatest to stay with the normal structure and design of different websites in your trade. However as a design firm, you may get away with going towards the grain. In spite of everything, you wish to exhibit what you are able to do. Now a screenshot right here doesn’t actually do Born & Bred’s web site justice as a result of it’s the scroll expertise that actually makes it cool, so be sure you test it out.

small business website examples - born and bred

What makes it nice

  • The tour theme: The positioning is designed to take you thru a tour expertise as you scroll. As well as, the video reel taking part in on the high captures candid moments within the workplace.
  • Values: Core values proper on the homepage. My form of web site.
  • The copy: Identical to Beast Code, these guys have numerous enjoyable. For instance: “And to your proper…extra case research. Please hold your eyes and cursor contained in the browser window always.”
  • Nanobar: The bar throughout the highest hyperlinks to an article a few latest accolade and adverts a pleasant eye-catching gradient background.

Dentist web site instance: Have a tendency

Shifting on from design, we’ve acquired a dentist web site instance subsequent—and a extremely cool one. Tend’s tagline is “Dental carried out in another way” and we will see that instantly on the homepage. Let’s have a look.

small business website example - dentist site

What makes it great

small business website examples - tend's testimonials section

Promoting web site instance: Eleven

Identical to with a design company, the web site of an promoting company must be top-notch, and Eleven doesn’t disappoint. Once more, screenshot doesn’t do the homepage justice, however you’ll be able to nonetheless get a style of this fascinating web site’s flare.

service business website examples - eleven

What makes it great

website examples - eleven's people page

SaaS web site instance: Chartbeat

SaaS web sites might be difficult since you wish to exhibit what your platform can do however with out overwhelming guests. Chartbeat does an ideal job with this by means of its illustrations and concise copy.

saas business website examples - chartbeat

  • The title: Good value proposition within the title with “Unlock the worth in your content material knowledge.”
  • Animation: The dashboard picture on the homepage is animated at simply the precise pace to indicate you completely different elements of the device with out it being an excessive amount of.
  • Distinctive navigation menu: Chartbeat minimizes the area its nav menu takes up by itemizing out the objects within the drop-down horizontally—a special however good type of group.
  • Not numerous speaking: The homepage has little or no advertising and marketing copy. The illustrations and buyer testimonials do the speaking whereas the marketing copy stays concise and weaves all of it collectively.

Portfolio web site examples

Portfolio web sites are utilized by college students and professionals to showcase their work and supply an extension of their resume. Designers, builders, photographers, occasion planners, and fashions are only a few of the numerous trades that use portfolio-style web sites.

Photographer portfolio web site instance

Chinelle Rojas is a self-portrait photographer, emblem designer, and entrepreneur with a really cool portfolio web site. Enter in and you’re feeling such as you’ve stepped into her world.

portfolio website examples - chinelle ro

What makes it nice

  • Music: On the homepage, you’ll be able to decide from considered one of six songs to play as you browse the location.
  • Vibrant colours: Along with a collage as her hero picture, the colour scheme within the center part is like music to the eyes (? simply associate with it).
  • Personalization: The whole lot has a hand-picked really feel on this web site, supplying you with the sensation that you just’re form of like, proper there with Chinelle hanging out.
  • Gallery design: Her “My Black Self” gallery folllows a easy grid format on the left with the bigger view on the precise—a straightforward and intuitive approach to browse her work.

Net developer portfolio web site instance: Brittany Chiang

It is a resume-style portfolio web site instance by an online developer named Brittany Chiang.

portfolio website examples - brittany chiang

What makes it nice

  • Shade scheme: The darkish background and considerably impartial colours make the inexperienced parts actually stand out, drawing consideration to her firm identify and her CTA button.
  • Large title: The large title on the homepage stands proud right here as nicely. For enterprise web sites, that is often the enterprise identify or worth proposition, however the easy assertion right here feels on-brand for this portfolio web site.
  • 3-D really feel: The “Expertise” web page makes use of overlappig parts and clear overlays to create the impact of a number of dimensions.
  • Data presentation: Showcasing internet improvement initiatives just isn’t as straightforward as design or images the place you’ll be able to have a gallery, however Brittany’s “Work” web page is tremendous organized and simple to have a look at, regardless of it being all textual content.

Inside designer portfolio web site instance: Karim Rashid

Our final portfolio web site is from prolific designer Karim Rashid. It’s kind of a hybrid of a portfolio web site and a enterprise web site.

portfolio website examples - karim rashid

What makes it great

  • Large font: The unique portrait, the black/white/gray theme, minimal copy, and images of Karim’s work have a quiet feel to them while the large font and bold colors that appear on hover are loud and clear—a unique juxtaposition that balances out nicely.
  • Parallax: The mix of scrolling speeds gives the effect of the site having multiple dimensions/layers—another way to have fun with motion but without animation.
  • The sneaky sidebar: That section on the right that looks like maybe you’re zoomed out too far or seeing some responsivity issues? That’s what gets you to engage. Curious, you hover over it and it expands just enough to show you an arrow with “see pr—” then it gets cut off. You click on that arrow and boom, you’re brought into a new view of one of his collections. Or maybe your eye is drawn to the white menu button that stands out on the dimmed background. Click on it and boom, massive menu elements just begging you to click.

portfolio website examples - karim rashid sidebar menu

Nonprofit website examples

Our last group of website examples are nonprofits. You’ll notice that even though they’re nonprofit, they’re still conversion-focused, the place the conversion motion is to donate.

Operation Underground Railroad

While you arrive on the Operation Underground Railroad web site, you’ll be able to instantly perceive its loud and clear, zero-tolerance, go-to-any-lengths mindset.

nonprofit website examples - operation underground railroad

What makes it nice

  • Highly effective video: The video background on the homepage takes you thru a spread of feelings. From youngsters dancing to police handcuffing to a horseback driving mission, you are feeling innocences, inspiration, and indignance unexpectedly.
  • Yellow accents: Not solely do the yellow graphics stand out towards the darkish grey background, however as a result of the photographs used on the location are very actual and within the trenches, they’re not the best high quality. The yellow outlines within the photographs assist to masks this and supply an added contact of motion and emotion.
  • Button-style menu: With such a busy background visible, using strong blocks as menu parts makes them straightforward to learn and clickable.

nonprofit website examples - operation underground railroad's menu

Worldwide Ladies’s Media Fund

International Women’s Media Fund is one other badass (in its personal phrases) nonprofit web site instance with highly effective imagery and no-nonsense copy.

nonprofit website examples - international womens media fund homepage

What makes it nice

  • Photographs as buttons: Under the big picture carousel, there’s a small thumbnail model of that picture beneath with textual content over it, creating the impact of a picture button.
  • Distinguished donate button: That is the CTA you’ll see throughout most nonprofit websites, and the brilliant purple field within the higher proper makes it straightforward to identify.
  • Mission within the footer: Somewhat than the standard record of inks within the footer, we see social buttons, contact information, and its mission. This isn’t widespread however the concept of it showing irrespective of which web page of the location you’re on offers it an added layer of integrity.
  • Energy phrases: All through the location we see powerful word choices, like “We unleash the potential of ladies journalists as champions of press freedom” and “Meet the badass journos that we assist.”

Use these web site examples for concepts & inspo

Web sites are artistic endeavors. Whereas most industries have their very own fundamental customary of how an internet site in that area of interest ought to look and performance, you have got the liberty to attain that look and performance in several methods. And you might be free to undertake concepts from different industries as nicely. So use the web site examples on this submit to consider and take a look at out the numerous methods to welcome guests, present what you’re able to, put your greatest foot ahead, and meet your corporation targets.

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