The 7 Survey Emails That Will Improve Your Advertising


Need to study extra about your viewers? Attempt survey emails!

There’s a purpose prime entrepreneurs ship survey emails so continuously — they work.

Survey emails can lower unsubscribes, improve engagement, and assist you promote extra services or products. How? As a result of as soon as you understand precisely what your subscribers need, then you understand what to present them. No extra guessing about “would they like this factor, or that factor?” Simply ask them with a survey electronic mail. 

We’ll cowl seven varieties of survey emails that can make your advertising and marketing a lot simpler. We’ve additionally included a number of survey electronic mail examples from trade consultants.

1. Welcome electronic mail survey

Getting suggestions out of your viewers is so vital that many consultants embrace a survey or query within the first electronic mail they ship to each subscriber — the welcome electronic mail.

Associated: How to Write the Perfect Welcome Email

Welcome survey electronic mail examples

Matt Kepnes, founding father of journey firm Nomadic Matt, sends a welcome electronic mail survey. It’s a really “low tech” survey, but it surely works properly. Matt simply asks subscribers to click on on a hyperlink to inform him the place they need to journey.

After they click on, he sends them customized journey recommendation that matches their alternative. For instance, if a subscriber chooses Europe, he sends them content material solely about Europe. He can ship customized emails like this as a result of AWeber lets him ship a particular electronic mail message primarily based on which hyperlink a subscriber has clicked.

Welcome survey email example from travel company Nomadic Matt

You possibly can even survey your viewers by simply asking them to answer to your electronic mail. Within the message under, Ann Handley, the Chief Content material Officer at MarketingProfs (and an AWeber buyer), asks her viewers to reply to her electronic mail to let her know what they need to study.

Ann Handley email asking survey questions

How easy is that?

Professional tip: To encourage extra subscribers to finish your survey, hold the survey brief. Intention for a survey that may be accomplished in three minutes or much less. In your electronic mail, point out that it’s going to solely take a couple of minutes to finish.

Right here’s how CoSchedule contains how lengthy it takes to finish their electronic mail survey:

Email Survey Example-Show Time To Finish Survey

Why do that? As a result of longer surveys are accomplished much less usually. Consider carefully: What do you actually need to know? (What info would take advantage of distinction to your enterprise?) 

2. The pre-launch survey electronic mail

You could possibly spend hours creating one thing solely to seek out out your viewers doesn’t prefer it. To keep away from this, ship a pre-launch electronic mail advertising and marketing survey to ask your viewers’s opinion earlier than you resolve what to promote.

Pre-launch survey electronic mail examples 

This instance of a pre-launch survey electronic mail from The Path asks subscribers to inform them what sort of new merchandise they’d like.

Pre-launch survey email example from The Path

Professional tip: Clarify the way you’ll be utilizing the survey suggestions you obtain. This may get extra folks to finish your survey. 

When Litmus requested their subscribers to finish a survey, they described it as a chance to assist set up trade benchmarks and to determine key developments.

Email survey example from Litmus


3. Publish-purchase electronic mail

Need to know what your prospects consider your services or products after they buy? Ship them a survey.

Publish-purchase survey electronic mail examples

Within the post-purchase survey electronic mail under, Previous Navy thanks subscribers for buying and asks them to finish a five-minute survey to share their suggestions. As a thanks for finishing the survey, Previous Navy gives them a ten p.c low cost on their subsequent buy.

Post-purchase email survey from Old Navy

Professional tip: Incentivize subscribers to finish your survey by providing a reduction in your services or products in change for finishing it.

4. Information survey electronic mail

It may be an enormous effort to gather knowledge for a report, information, or infographic. Subscriber survey emails make it a lot simpler.

Information assortment survey electronic mail examples

Andy Crestodina, the founding father of Orbit Media, publishes a yearly report on running a blog developments. To collect knowledge for the report, he emails his viewers a survey asking them to reply questions on running a blog.

Data collection survey email example from Andy Crestodina

Professional tip: If it’s essential ship an extended survey, make sure you give your subscribers a purpose to finish it. Think about providing a big prize to a randomly-selected winner or smaller prizes to everybody who completes the survey.

Right here’s how DemandGen makes use of this tactic.

Company DemandGen example of a data collection survey

5. Buyer satisfaction survey

Verify in in your prospects infrequently to verify they’re glad along with your firm. A easy one-question survey is all you want. Create a baseline rating after your first survey and set company-wide targets to enhance this rating. 

Buyer satisfaction survey electronic mail instance

TDBank sends an annual survey asking their prospects to charge their total satisfaction on a scale from 1 (by no means) to 10 (strongly agree).

TDBank's customer satisfaction survey email

Professional tip: Arrange your survey straight in your email using AMP. It will permit your subscribers to reply to the survey with out leaving their inbox.

6. E-mail footer survey

Discover out whether or not or not your subscribers like your electronic mail content material with a easy survey. Simply add a one-question survey to the top of your emails to ask for his or her opinions.

E-mail Footer survey electronic mail instance

We add a footer survey to almost each electronic mail we ship at AWeber. Subscribers merely click on a cheerful or unhappy emoji face to inform us how they felt concerning the electronic mail.

Associated: Here’s How We Got 1,600+ People to Give Us Email Feedback

AWeber email with survey in the footer

Professional tip: You possibly can simply add a survey like this to your personal emails utilizing AWeber’s 4 survey templates.

7. Webinar suggestions survey

Need to know what folks actually considered your webinar? Ask them to share their ideas.

Jotform Webinar Supervisor Morgan Ziontz does this with the assistance of Jotform’s 400+ feedback templates.

JotForm Webinar Survey Form

Professional tip: Double the advantages of your webinar suggestions surveys by asking about which extra subjects your attendees need you to cowl. Not solely will this encourage viewers to return for a future session, however you’ll be sure that your webinar calendar displays the content material that issues most to your viewers. 

What is an effective response charge for an electronic mail survey?

So when you’ve bought your survey prepared, what sort of response charge are you able to anticipate? In line with SurveyAnyplace, the average response rate for an email survey is 33%

Graph showing the response rate of 30% for an email survey

This goes to indicate that in the event you ask, an excellent portion of your viewers might be glad to offer their suggestions.

Ask questions. Get solutions.

Survey emails are nice for gathering helpful details about your subscribers that may assist you improve electronic mail engagement and market your enterprise.

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