What Are Twitter Carousel Advertisements?


There’s little question that PPC advertisements work, however what if you wish to take your promoting to the subsequent degree? Effectively, you possibly can with Twitter carousel advertisements.

In 2020, Twitter Carousel Ads made their debut. Extra not too long ago, Twitter announced multi-destination functionality for advertisers that need added flexibility and the aptitude to focus on completely different teams with distinctive URLs and headlines.

Nevertheless, let’s not get too carried away, as a result of I’m right here to clarify all of the fundamentals at the moment. I’m additionally going to debate the most effective practices, provide you with ideas for creating Twitter carousel advertisements, and present examples, all to enhance your possibilities of success with the format.

Prepared? Let’s get began with the basics.

A Fast Rationalization of Carousel Promoting

Twitter carousel advertisements are a more recent type of promoting that enables companies to showcase a number of pictures and movies in a single advert.

Entrepreneurs can use these advertisements to inform a narrative or spotlight a services or products, whereas customers can swipe by the edge-to-edge pictures. Advertisers may use carousels to direct guests to touchdown pages and apps and combine images and videos for greater versatility.

You create Twitter carousel advertisements like regular PPC ads on the platform, and you may goal them to particular customers based mostly on pursuits, demographics, and behaviors.

Carousel advertisements supply companies a simple tool to increase engagement and join with extra prospects on Twitter, serving to improve model consciousness, drive web site clicks and conversions, and generate leads.

Why Use Carousel Advertisements on Twitter?

The probabilities are limitless with regards to utilizing carousel advertisements on Twitter. You may as well use Twitter carousel advertisements for:

  • Sharing brief tales, buyer testimonials, and even behind-the-scenes footage.
  • Selling a sale or new product or just introducing your organization to potential prospects.
  • Highlighting a number of options/merchandise/companies and selling a number of provides.
  • Displaying off a number of merchandise or pictures in a single advert.

Moreover, suppose you’re on the lookout for a brand new technique to seize consideration. In that case, that is another excuse why you should use Twitter carousel advertisements. This mannequin provides many benefits, together with:

Extra exact advertising and marketing: Everybody who makes use of Twitter is aware of that the character restrict is 280 characters, which doesn’t at all times give advertisers sufficient house to promote their merchandise adequately. Nevertheless, including a number of pictures and movies means advertisers can convey more information in a single Tweet and supply a novel URL/headline to encourage the kind of buyer you’re on the lookout for.

Extra installs and click-throughs: When Twitter examined its carousel advertisements, it found it boosted average click-through rate by 15 % and installs per impressions a mean of 24 % in contrast with its common single asset advertisements. With Twitter’s multi-destination web site carousel advertisements, beta testing confirmed a 20 % improve in click-through charges in contrast with single-asset advertisements and a 25 % improve in click-through charges for ‘campaigns that optimize for website go to conversions relative to single-asset advertisements.’

Entry to analytics: Twitter provides analytics and metrics, so you might have a transparent illustration of how your carousels are performing, after which you possibly can alter your campaigns in response to the information.

Ease of use: You possibly can create Twitter carousel advertisements by following step-by-step directions and including your media.

Engagement: The carousel’s design permits customers to swipe seamlessly throughout pictures for added engagement.

Obtain your targets: Would you like extra app downloads and video views or to create consciousness? Effectively, you possibly can set your campaigns to attain all of these items and extra.

How To Set Up a Twitter Carousel Advert

Even for those who’re new to the world of promoting and also you don’t know how to advertise on Twitter, it’s easy to get going with this advert format. Simply comply with these steps:

To set up Twitter carousel ads, start by navigating to ‘Advertisements Supervisor.’ From there, choose ‘creatives,’ and ‘Tweet composer.’ Then:

  • Add your textual content utilizing the Tweet composer.
The Tweet Composer page.
  • Subsequent, go to ‘add media.’ You possibly can add any creatives (pictures and video) with a most of six of your pictures, or select from the Twitter inventory library. For this step, make sure you comply with Twitter’s media guidelines:
Twitter media guidelines.
Twitter media guidelines.
  • If you wish to tweet your carousel organically, uncheck the ‘promoted solely’ field.
  • Now, customise the advert vacation spot. For a similar headlines/URL on a carousel, select the ‘Apply this headline and URL to your complete carousel.’ Alternatively, choose the ‘Customise a vacation spot’ and choose a novel headline/URL to your particular person media property.
  • Publish your Tweet by urgent the black button on the suitable aspect of the web page. Alternatively, you possibly can go to the drop-down menu and select ‘Schedule’

Lastly, there’s Twitter carousel advertisements printable templates out there if you wish to brainstorm and follow earlier than hitting ‘Tweet.’ You possibly can obtain this from the ‘Twitter media tips’ web page above.

Twitter Carousel Advert Examples

Comedian guide app Comico makes a speciality of content material like comics and manga; one in all its important types of earnings is in-app purchases. The Japan-based firm makes use of Twitter carousel advertisements to share teasers of its hottest content material.

By posting teasers on Twitter, Comico engages social media customers and encourages them to click on by and browse the remainder of the story.

Right here’s an example of one of its posts.

An example carousel ad from Comico on Twitter.

Twitter’s carousel advertisements are additionally excellent for showcasing gadgets. Hyundai is only one firm utilizing this format to spotlight its newest autos with design reveals to intrigue prospects, show movies, and information.

Right here’s an example from Hyundai’s Twitter feed:

A Hyundai ad.

Hyundai combines its advertisements with partaking, engaging textual content and a URL to get individuals to click on by to its web site.

Skincare model CeraVe isn’t any stranger to Twitter promoting, utilizing takeovers, which offer a mass reach, permitting your model to construct model consciousness and promote tweets.

Nevertheless, CeraVe used Twitter carousel ads to element the tales of 4 nursing workers. When CeraVe used these advertisements together with its different promoting, it achieved a 59 % elevated engagement and +19 % increased impressions than Twitter’s standard inner benchmarks.

CeraVe Twitter ad Twitter Carousel ads

Finest Practices for Twitter Carousel Advertisements

When making a carousel advert, there are a couple of greatest practices to comply with to make sure that it’s efficient.

First, verify that each one your carousel’s images are high quality and related to your product or message. Additionally, use a robust headline and name to motion for every picture. For example, to spur individuals into motion, you can offer a discount, use the phrase ‘free’, or create a way of urgency with time-limited deadlines.

You may as well do the same with headlines. Don’t overlook to emphasize the distinctiveness, use energy phrases, and embrace ‘you’ to personalize your tweets.

Second, ensure that your carousel is well-designed. The photographs ought to be simple to navigate, and the textual content ought to be simple to learn.

Third, ensure that your concentrating on is correct. Solely goal possible customers of your services or products.

Lastly, take a look at and optimize your carousel advert marketing campaign repeatedly. Attempt completely different pictures and replica, and see which mixtures work greatest for you.

Right here are some more best practices for Twitter carousel advertisements:

  • Embody visible storytelling. Like every good story, every carousel ought to incorporate a story with a starting, center, and finish. The distinction right here is that you’re doing this purely with visuals.
  • Goal your viewers according to the funnel stage. For instance, if customers click on by to product pages, add product pictures, or enchantment to prospects with basic top-of-the-funnel pictures to construct product/service consciousness.
  • Spotlight the advantages and guarantee your product is evident and visual.
  • Customise your headlines and URLs to completely different touchdown pages and headlines utilizing Twitter’s multi-destination carousels.
  • Don’t simply depend on pictures. Embody stable and fascinating headlines, detailed descriptions, and compelling CTAs to spur leads into motion.


Can You Do Carousel Advertisements on Twitter?

Sure, Twitter began carousel advertisements in 2020 and launched multi-destination Twitter carousel advertisements in 2021.

What’s Carousel Promoting?

A carousel advert incorporates a number of pictures or movies that rotate (or “carousel”) as you scroll by them.

Can You do Natural Carousel Advertisements on Twitter?

Natural carousel advertisements are potential on Twitter. Simply deselect the ‘promoted solely’ field within the Tweet composer.

What Makes a Good Carousel Advert?

Relevance and A/B testing ought to be on the prime of your listing. Nevertheless, you additionally need attention-grabbing imagery with a transparent name to motion, and detailed descriptions that element the options and advantages.


Twitter carousel advertisements are an effective way to showcase varied merchandise or pictures in a single advert. Any such advert is particularly effective for e-commerce businesses or firms with a number of merchandise. You should utilize carousel advertisements to inform a narrative, spotlight completely different options of a product, or exhibit completely different merchandise in a group.

They’re eye-catching and permit a number of data to be conveyed in a small quantity of house. As well as, Twitter carousel advertisements are interactive, which makes them extra partaking for customers.

When used successfully, carousel advertisements are a powerful tool in a marketing campaign and supply better click-throughs and engagement.

Do you employ carousel advertisements? How are they working for you?

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